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Cyber Monday TV deals: Amazon Fire 4K TVs down to just $300

The first Amazon-built TVs are now on sale... at Amazon
(Image credit: Amazon)

Amazon is on a Cyber Monday roll: having marked down most its of small Fire TV devices, the tech giant has thrown caution to the wind and slashed up to 30% off its own-brand Fire TVs.

The juiciest saving – $230 – is on the 65-inch Fire TV Omni Series with Dolby Vision HDR (was $830, now $600 (opens in new tab)). There's also $150 off the 55-inch model (was $560, now $410 (opens in new tab)). 

On a tighter budget? The nicely-priced Fire TV 4-Series with support for HDR10 is also in the sale. Save $100 off the 43-inch 4-Series (now $270 (opens in new tab)), or $140 off the 50-inch (now £330 (opens in new tab)) and 55-inch (now $380 (opens in new tab)).

Alexa, show me the Cyber Monday TV deals this instant!

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65-inch Omni Series Fire TV $830 $600 (save $230) (opens in new tab)
The Amazon-built Omni Series is packed with premium features including support for Dolby Vision HDR (65- and 75-inch only) and far-field mics, meaning you can order it about without lifting a finger.
43in: $410 $300 at Amazon (save $110) (opens in new tab)
$560 $410 at Amazon (save $140) (opens in new tab)
$1100 $940 at Amazon (save $160) (opens in new tab)

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Amazon 43-inch Fire TV 4-Series $370 $270 (save $100) (opens in new tab)
The Amazon-built 4-Series combines 4K UHD resolution with HDR10 and HLG, plus Fire TV and streaming apps galore. An easy – and cheap – way to cut the cord on Cyber Monday.
50in: $470 $330 at Amazon (save $140) (opens in new tab)
$520 $380 at Amazon (save $140) (opens in new tab)

Amazon has been selling TVs under the 'Fire TV' umbrella for years, adding its Fire TV operating system to panels from established brands such as Toshiba and Insignia. Now, it has stuck out on its own, with a range of 'Amazon-built' TVs.

The range-topping Fire TV Omni Series boasts Dolby Vision (65- and 75-inch models only), HDR 10, HLG, and Dolby Digital Plus, as well as hands-free controls using the Alexa voice assistant.

The cheaper Amazon Fire TV 4-Series (opens in new tab) combines 4K UHD resolution with HDR10 and HLG, plus a fully-integrated Fire TV experience with support for many of the same Alexa experiences as the Omni Series. 

Both models come with an Alexa voice remote but the pricier Omni Series has far-field mics built into the TV itself, so you don't need to bother with the remote when, say, searching for TV or movie recommendations. 

We've yet to test the Omni Series or the 4-Series (opens in new tab), but it's worth noting that both sets are rated 4 out of 5 (by Amazon buyers). And many of those ratings would have been submitted before Amazon slashed up to 30% off in honour of Cyber Monday!

Want to add Amazon's zippy Fire TV platform to an existing TV set? Here's today best Cyber Monday Amazon Fire TV Stick deals.


Our pick of the best TVs on the market

Cyber Monday TV deal: you can still buy a massive 70-inch 4K Roku TV for just $398

Streaming stick stand-off: Amazon Fire TV Stick Lite vs Fire TV Stick (3rd Generation) vs Fire TV Stick 4K: which is best?

Tom is a journalist, copywriter and content designer based in the UK. He has written articles for T3, ShortList, The Sun, The Mail on Sunday, The Daily Telegraph, Elle Deco, The Sunday Times, Men's Health, Mr Porter, Oracle and many more (including What Hi-Fi?). His specialities include mobile technology, electric vehicles and video streaming.