On Monday, I wrote about how tempted I was to buy the 42-inch LG C5, which had dropped to a record-low £649.
I already own what I consider to be the best OLED TV available – the awesome Sony Bravia 8 II – but, at that price, the C5 was well worth buying for use in my spare room, where it could perform gaming and work monitor duties, as well as the odd streaming binge.
But yesterday, I updated that story to point out that the price for the 42-inch had dropped to £623. The previous price that I had thought was unbeatable had been beaten.
And now, would you believe, it's been beaten again: the 42-inch LG C5 is down to just £611 at Amazon.
That's a nuts price for a TV this good.
At £611 from Amazon, the 42-inch LG C5 is one of those deals that feels almost too good to be true.
In our five-star review, we praised its wonderfully balanced OLED picture, excellent motion handling, natural colours and superb contrast, all of which combine to deliver a brilliantly engaging and authentic viewing experience.
It's also among the most comprehensively specified gaming TVs available, with four full-bandwidth HDMI 2.1 sockets supporting 4K/144Hz, VRR, ALLM and Dolby Vision gaming.
The sound is fairly ordinary, but that's a common weakness among TVs at any price and one that's easily fixed with one of the best budget soundbars.
Everything else about the C5 feels premium, making this deal particularly impressive. At £611, you're getting a TV that performs like a flagship for little more than the price of many mid-range rivals.
MORE:
Here are all the best TVs you can buy right now
And here are all of the best Amazon Prime Day TV deals
