Black Friday 2025 in Australia: top early deals on headphones, TVs, hi-fi and more
Black Friday is officially still a couple of weeks away, but that hasn't stopped some retailers dropping some compelling early audio and AV deals.
Black Friday is back for another round of deep discounting, so if you've been saving your pennies for a particular bit of audio or AV gear there's a good chance it'll be on sale this month. November has become the go-to time for the biggest sales of the year, and it's your best bet to find bargains before Christmas rolls around and we usher in the New Year.
In 2025, Black Friday officially kick offs on Friday November 28, and the 4-day Black Friday sales weekend will run through until Cyber Monday on Monday December 1. We say 'officially' because the Black Friday sales period has been getting longer and longer and starting earlier and earlier each year.
As in previous years, we'll be keeping this page updated with the very best Black Friday deals we find on TVs, home cinema devices, headphones, hi-fi and more. And, to further ensure you're only getting the best deals, we're prioritising recommended products that have the What Hi-Fi? stamp of approval – our 2025 What Hi-Fi? Award winners remains our first port of call when scouring the internet's treasure trove of November deals.
So, are you busting for an AV bargain? Looking to get your Christmas shopping in early? You have come to the right place. This regularly updated Black Friday deals round-up contains everything you need to know to make the most of the sale.
Best Black Friday retailers for AV deals
- Bose: save on headphones and earbuds
- The Good Guys: discounts on OLED, QLED and LCD TVs
- Kogan: get first access to the Black Friday sale
- Samsung: sign up for Flash Sale codes
- Amazon AU: today's best electronics deals
- Appliances Online: save on Samsung OLEDs and big-screen TCLs
- Appliance Central: low prices on TVs and soundbars
- The Audio Tailor: Hi-fi deals on plenty of 5-star kit and 2025 What Hi-Fi? Award winners
Black Friday Australia headphone deals
Save AU$199.05
We haven't tested this model, but essentially it's the same as the QuietComfort just with a soft case (hence the SC) as opposed to a hard one. The QC are a light update on the QuietComfort 45 we gave four stars to. Here, you can expect decent sound and class-leading noise-cancelling at this level.
They may have a couple of successors in the XM5 and XM6, but we still rate the Sony XM4 incredibly highly, especially now they're regularly discounted. They deliver a thoroughly detailed performance alongside a confident low-end. They're also especially comfortable and fold away neatly for easy travel. The deal price here is thanks to an extra AU$40 saving with code HOLIDAYSAVE direct from Sony and a further 10% via a My Sony membership sign up.
Five stars
Our Product of the Year in the wireless headphones category, the Sony XM6 barely put a foot wrong. If you want to get the absolute best at a decent discount, head straight to Sony's website and use the code HOLIDAYSAVE. Plus, if you sign up for a My Sony membership, you'll save an additional AU$50, getting you the low, low deal price listed here.
Five stars
Bowers & Wilkins' flagship wireless noise-cancelling over-ears may still be big money despite this 30% discount, but they certainly offer the luxury and performance to match. They are hugely capable performers that justify their hefty price with a combination of build and sound quality that cheaper alternatives simply can’t match.
Five stars
Now a multi-award winner, the Sony WF-C510 are without a doubt the best in-ear headphones you can buy if you're on a tighter budget. They deliver a sumptuous sound, are incredibly comfortable and have a solid 11 hours of battery from a single charge.
Five stars
If you want noise cancellation with your in-ear headphones, then Sony once again is the brand to go to. The WF-C710N buds also won a What Hi-Fi? Award this year, for their fun, musical sound and eye-catching design.
Five stars
Bose's more affordable earbuds impressed us greatly this year, so much so they also picked up an Award. They offer solid ANC performance, as we've come to expect from the brand, and they deliver a powerful, entertaining sound, alongside a generous suite of customisation options in the app.
Five stars
Black Friday speaker deals
Our Product of the Year in the wireless speakers category, the JBL Charge 6 is practically faultless. It delivers a powerful, punchy sound that's also packed with detail. Despite its slightly larger size, it's truly portable, especially thanks to an integrated carry handle. It does lose a bit of energy at lower volumes, but this is one you'll want to keep turned up to the max anyway.
Five stars
The JBL Flip 7 also received an Award from us this year, as it gives you everything you need: powerful, expansive sound, useful features and a tough exterior built for the outdoors.
JBL swept our Awards this year, with the Xtreme 4 also picking up a gong. If you want a huge, expansive sound from your portable speaker, look no further than this mode.
Five stars
A small saving, but one that's definitely welcome. The Roam 2 is Sonos' latest portable Bluetooth and Wi-Fi speaker, and one that delivers decently detailed and clear sound that goes louder than you might expect it to for its size. Automatic TruePlay ensures its always perfectly calibrated and you can adjust the EQ settings from within the app. Make sure to hit the Price Beat button to get the full saving.
If it's a true party starting Bluetooth speaker you're after, the Bose SoundLink Max is happy to oblige, and it's now down to its lowest-ever price on Amazon. It gives out a huge, punchy sound from its robustly built enclosure, and a two-way USB-C port means it can used to charge your devices. Here, Bose wraps up excellent sound quality and an enjoyable user experience in an attractive, outdoor-friendly package. Make sure to generate a unique 10% Bose coupon code from our sister website TechRadar, to get the full saving. Five stars
Black Friday hi-fi deals
The WiiM Pro Plus is the best affordable streamer to pass through our listening room. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a steal at full price but with AU$66 off? It almost feels too good to be true. Five stars
The WiiM Ultra is a fantastic streamer, being effortless to use and offering a healthy selection of physical connections. Sound is crisp, clear and lively, and we love the large colour touchscreen. No AirPlay is a peculiar omission, but otherwise this is virtually faultless.
Five stars
Proving it really does have the affordable end of the hi-fi spectrum covered, the WiiM Amp Pro is a fine addition to any budding enthusiast's first system. It improves upon the regular Amp in terms of sound quality and we appreciate the number of connections, and the fact it's simple to use. There's no AirPlay, which is annoying, but otherwise this is worth an audition.
Four stars
A previous What Hi-Fi? Award winner these B&W standmounts set the bar high for clarity, refinement and detail, but also have plenty in the way of punch and dynamism to entertain. In our five-star B&W 607 S3 review, we called them "entertaining in spades" and "a delight". Even a price cut as modest as this one is welcome.
Five stars
An excellent choice for anyone making their first entry into the world of vinyl, this Sony Bluetooth turntable dishes out an entertaining sound. It has a built-in phono stage for easier connection to an amplifier (although you can bypass it if you wish). It's also a doddle to set up. You'll be spinning in no time. Use the coupon code HOLIDAYSAVE to save an initial AU$40, then sign up for a My Sony membership to save an additional 10%.
Black Friday TV deals
Our Product of the Year in the TVs category, the Sony Bravia 8 II is one of the very best TVs that money can buy. It exhibits an exceptionally bright, vibrant and three-dimensional picture quality, along with perfect blacks and excellent shadow detail. Turn the lights up and things can suffer a little, but overall this is Sony's best picture quality to date. Use code HOLIDAYSAVE (save AU$80) and sign up for a My Sony membership (save AU$150) to get the deal price here.
Five stars
It might be a fews years old now, but the Sony X90L is still a fantastic TV option, especially in this 85-inch guise. We praised its bright, impactful picture quality in our review, and could only really fault it for having jus two HDMI 2.1 ports. Enter code HOLIDAYSAVE at checkout to get the deal price listed, and save a further AU$150 by signing up for a My Sony membership.
This has gone much lower in price in recent months, and I would expect it'll come back down over Black Friday proper, but if you're desperate to upgrade your TV today, this is still a good price for what is one of the finest screens to be released in 2025. The C5 continues where the company's excellent C4 left off, serving up superb colours, brightness and contrast, resulting in a TV that's perfect for most homes. It's a good-looking TV and it has a wealth of gaming features.
<p>Read our full <a href="https://www.whathifi.com/tv-home-cinema/televisions/lg-c5-oled-lg-oled55c5"><strong>LG C5 reviewThe Samsung S95F is an outstanding screen that improves upon the excellent S95D by not only upgrading the anti-glare technology but also boosting black levels in the process (the previous model could suffer occasionally with a loss in shadow detail). The result is a spectacular screen that would suit most bright Australian homes well. Hit the Price Button to get the full saving.
Five stars
Utilising TCL’s latest QD mini-LED technology, the C7K is a premium yet affordable TV that should suit most Australian homes. High brightness, vibrant colours and deep blacks promise to elevate your home movie nights, while a built-in Bang & Olufsen speaker system could make you think twice about investing in a soundbar.
We call the C8K "one of 2025's top mini-LED TVs" in our review, praising it for incredible picture quality, a strong list of gaming features, and overall, providing superb value against its competitors. It's yet more proof you don't always need to spend big bucks to get big performance.
<p>Read our full <a href="https://www.techradar.com/televisions/tcl-c8k-review"><strong>TCL C8K reviewBlack Friday FAQ
When is Black Friday 2025?
Black Friday always takes place on the Friday after the Thanksgiving holiday in the US, which means this year it falls on Friday November 28 and will conclude with Cyber Monday on Monday December 2.
However, most Australian retailers that run Black Friday sales now start the discounting well in advance of the official weekend, so you can expect to find worthwhile bargains from mid month.
Based on previous experience, we've found almost all major Australian retailers start their Black Friday sales no later than the Monday preceding the Black Friday weekend – which this year is Monday November 24.
What is Black Friday?
Black Friday sales started life in the US, but has since become a global shopping phenomenon and has proven to be particularly popular here in Australia. It's regarded (and backed up by stats) as the busiest shopping day of the year – both online and in-store – having overtaken Boxing Day several years ago.
Why is it called Black Friday? The date was traditionally the start of the Christmas shopping season when retailers hoped to move out of the "red" (loss) and into the "black" (profit), hence Black Friday.
What is Cyber Monday?
The term 'Cyber Monday', meanwhile, was coined by the US National Retail Federation in a bid to encourage people to take their shopping online during the Black Friday event. That was back in 2005, when people needed such encouragement! It's always the Monday after Black Friday.
How long will Black Friday last?
Technically, Black Friday itself is just 24 hours long and it's the same for Cyber Monday. But, as with other major sales event, there is always a deluge of deals during the entire shopping weekend, and usually at least a week or two prior.
Are Black Friday deals any good?
Usually, yes. However, we have found in our experience of covering more Black Friday shopping weekends that we care to admit that some retailers may end previous discounts so that it looks as though you're getting a good deal come the end of November. In reality, you're sometimes just getting the same discounted price that had been available throughout other sales periods during the year.
There are no doubt exceptions to this rule, and Black Friday can certainly be the shopping event that delivers the biggest and best discounts. And that's where we come in, as we have the experience to know if the prices being offered throughout the weekend are actually any good.
If there are any products you're going to be paying particularly close attention to, whether it be a shiny new TV or a pair of headphones, you may already have a good idea of the maximum price you'd be willing to pay.
What Black Friday deals can you expect?
LG OLED TVs, JBL Bluetooth speakers, Sony wireless earbuds and Bose headphones, Alexa and Echo devices, Apple AirPods... you get the picture. Some of the most popular products of the year are almost guaranteed to be on offer at pretty much every electronics retailer during Black Friday 2025.
Previous big-sellers over Black Friday also include the Sonos Beam (Gen 2), Sony WH-1000XM5 and WF-1000XM5, Amazon Echo and Fire products, Bose wireless earbuds and noise-cancelling headphones, UE speakers, Naim Mu-so products, Denon AV receivers, OLED TVs and plenty more.
It's fair to say Australia doesn't have quite the same expansive network of retailers as our counterparts in the UK or US, which can occasionally limit the number of deals we see, but you can still be sure of a good selection of knock down prices.
Where do you get the best Black Friday deals?
A good number of 4K TVs, smart and Bluetooth speakers and wireless headphones will almost certainly be on offer at pretty much every electronics retailer, while soundbars and hi-fi components are also likely to make an appearance in sales across the board (albeit perhaps in lesser quantities).
The likes of JB Hi-Fi and eBay often go big on games console bundles ahead of the holiday season, and as OLED continues its dominance in the premium TV market, some cheaper OLED TV deals are likely on the cards too.
Even though Amazon Australia has its fun with Prime Day and various other sale events throughout the year, the online retail giant always participates in Black Friday sales. In fact, to compete with all the other Australian retailers, it is often a go-to destination for choice deals and lowest prices during Black Friday. Those looking to buy into or build upon an Amazon Alexa ecosystem will be able to save money on the Echo speaker range, as pretty much every Echo and Fire TV device gets generously discounted that weekend.
Big AV brands such as Sony and LG will also likely host Black Friday and Cyber Monday discounts on their own official stores, too, so they could undercut third-party retailers prices for OLED TVs and soundbars.
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Becky is a hi-fi, AV and technology journalist, formerly the Managing Editor at What Hi-Fi? and Editor of Australian Hi-Fi and Audio Esoterica magazines. With over twelve years of journalism experience in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices.
In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.
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