Sony Bravia Z5500
Sony's latest Bravia LCD, the KDL-Z5500 TV, is set to retail for around £1800 upon its release at the end of June

Just when you thought you were getting your head round Sony's almost endless range of Bravia TVs, the blighters go and release another one, the Z5500.

The Z5500 includes Motionflow 200Hz and Image Blur Reduction for super-smooth images, while it also incorporates Sony's 'draw the LINE' design concept.

Available in 40, 46 and 52in screen sizes, the Z5500 is a Full HD resolution set, complete with an Ethernet connection and built-in DLNA networking.

Also on board is Sony's Applicast service. Connect via the Ethernet port to access online content or 'widgets' for weather updates, news, travel information and the like.

Sony claims the Z5500 consumes 25-35% less power than last year's models and also offers a number of 'eco-aware' features and an 'energy saving switch', aka a power button.

More after the break

Expected to hit stores in late June, the Z5500 will sell on the Sony Style website for around £1800.