Hisense UR9 vs Sony Bravia 8 II: can RGB Mini LED defeat the best OLED TV around?

There’s a war going on for your living room. The premium TV technology of choice of the last few years – OLED – is under attack from a new, stunningly bright and vibrant foe – RGB Mini LED.

Every major brand has either launched its first RGB Mini LED TVs or is about to. Hisense launched its first RGB Mini LED models last year, in fact, but those were gigantic, 100+ inch sets, so a long way from a serious proposition for most people.

Hisense is also the first brand to submit to us a proper, mainstream RGB Mini LED TV to review, though – the UR9.

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RGB Mini LED TVs are pitched at different levels by different brands, but Hisense is absolutely pitching the UR9 as a rival to flagship OLEDs. The price confirms as much.

So, what better way to benchmark it than against our current favourite flagship OLED, the Sony Bravia 8 II.

That, then, is what we’ve done. Over several days, we’ve tested the Hisense UR9 and Sony Bravia 8 II side by side, feeding all of our favourite discs and streams into both simultaneously, and judging them on picture quality, sound quality, features, usability, design and price.

This might not be a full RGB Mini LED vs OLED battle – the Hisense UR9 doesn’t represent all RGB Mini LED TVs, after all – but it is the opening skirmish in the broader TV tech war. And it's an eye-opening one at that.

Hisense UR9 vs Sony Bravia 8 II: price

The Hisense UR9’s pricing is interesting to say the least. In the UK, the 65-inch model we tested is priced at £2999, which places it in the same price category as brand-new flagship OLEDs.

In Australia, meanwhile, the UR9’s price of AU$3999 makes it slightly more affordable by local standards.

In the US, though, the pre-launch price of $3500 had dropped vastly to just $2000 by the time the TV actually hit stores.

Things are much more straightforward with the Sony Bravia 8 II, the 65-inch version of which launched at £2999 / $4000 / AU$5295, but can now be bought for £2299 / $2798 / AU$4995.

The inconsistent international pricing of the Hisense UR9 makes it a little tricky to judge this round, but seeing as we’re a primarily UK publication, and that we reviewed a UK sample, we’re going to prioritise the UK pricing and call this it in favour of the Bravia 8 II.

WINNER: Sony Bravia 8 II

Hisense UR9 vs Sony Bravia 8 II: design

The Sony Bravia 8 II and Hisense UR9 are both smart-looking TVs, but they take rather different approaches to design.

Sony has essentially carried over the styling of the A95L, resulting in a TV that looks purposeful, premium and monolithic. While it lacks the ultra-thin glamour of some rival OLEDs, the Bravia 8 II still feels like a flagship product, with its clean lines and understated aesthetic giving it a suitably high-end appearance.

The feet can be installed in either a low-profile position that leaves the bottom edge of the screen sitting just millimetres above your furniture, or a raised position that creates space for a soundbar. The downside is that those feet can only be positioned at the furthest extremes of the chassis, meaning you'll need furniture that's at least as wide as the TV itself.

The Hisense UR9 is a more practical proposition. At 4.5cm thick, it's chunkier than the Sony and doesn't have quite the same premium flair, but it is solidly built and neatly finished, with slim bezels and a restrained dark metallic finish.

Hisense has also made a couple of sensible usability-focused decisions. The centrally mounted pedestal stand occupies a footprint of only around 42cm, making the TV much easier to place on narrower furniture, and it too offers two height positions so that a soundbar can be accommodated beneath the screen.

The UR9's integrated Devialet sound system is more visually obvious than Sony's Acoustic Surface Audio+ setup, with perforations running down the sides of the chassis and across the top edge to house the side- and up-firing speakers. That's not necessarily a bad thing, but it does contribute to the TV's more functional, engineering-led appearance.

Ultimately, neither of these TVs is likely to be bought primarily for its styling, but the Bravia 8 II's cleaner, more premium design gives it the edge. The UR9 is practical and perfectly attractive in its own right, but it lacks the sense of sophistication that Sony's flagship delivers.

WINNER: Sony Bravia 8 II

Hisense UR9 vs Sony Bravia 8 II: features

The biggest difference between these two TVs is, of course, their panel technologies.

The Sony Bravia 8 II uses Samsung Display's latest QD-OLED panel, paired with Sony's XR processor and a custom heatsink. Because OLED technology is self-emissive, every pixel can be controlled independently, with no need for local dimming zones.

Sony doesn't publish specific brightness figures for its TVs, but the Bravia 8 II is estimated to hit around 1900 nits in small highlights, making it one of the brightest OLED TVs currently available.

The Hisense UR9, meanwhile, uses an RGB Mini LED backlight with 980 local dimming zones. Rather than relying on a conventional white backlight shining through colour filters, it uses separate red, green and blue Mini LEDs to generate colour directly. Hisense claims a peak brightness of up to 3500 nits for the 65-inch model we tested.

On paper, then, these TVs take radically different approaches to creating their images. We're not going to award points for one technology over the other here, though, because what ultimately matters is how those technologies perform in practice. We'll get to that in the picture quality section.

There are other differences in the feature sets of the two TVs worth highlighting, though.

Hardcore gamers are generally better served by the Hisense. All three of its HDMI sockets are full-bandwidth HDMI 2.1 ports, with support for 4K/170Hz, 4K/120Hz, VRR and ALLM. It also features a DisplayPort connection, which remains extremely rare on TVs and could prove useful for committed PC gamers.

The Sony supports 4K/120Hz, VRR and ALLM, too, but still offers only two HDMI 2.1 sockets, one of which doubles as the eARC connection. That limitation remains one of our biggest frustrations with Sony's flagship TVs.

That said, we'd probably take the Sony's two HDMI 2.1 sockets and two additional standard HDMI inputs over the Hisense's three HDMI sockets and DisplayPort arrangement. The latter will be useful to a niche audience, but many buyers are more likely to benefit from having an extra ‘standard’ HDMI connection available.

HDR support favours the Hisense, though. The UR9 supports every major HDR format currently in use, including HLG, HDR10, HDR10+ and Dolby Vision. The Bravia 8 II supports Dolby Vision, HDR10 and HLG, but, as is customary for Sony TVs, HDR10+ is absent.

The Bravia 8 II fights back with Google TV, which remains one of the stronger smart TV platforms available and features excellent app support. The UR9's VIDAA operating system is fast and responsive, but there are some notable omissions.

Most significantly, while the Apple TV app is present, it lacks access to the Apple TV Store and users' purchased libraries. That's a genuine disappointment, as Apple's movie store remains the best pay-as-you-go film streaming service available, particularly for 4K HDR movies.

Sony also offers IMAX Enhanced certification, its Studio Calibrated Modes for services such as Netflix and Prime Video, and Sony Pictures Core integration.

Ultimately, neither TV completely dominates on features, but the Hisense's broader HDR support, extra HDMI 2.1 socket and more advanced gaming specification give it the edge overall.

WINNER: Hisense UR9

Hisense UR9 vs Sony Bravia 8 II: picture quality

This is, of course, the section that really matters.

The Hisense UR9 makes an immediately strong impression. Once switched into either Filmmaker Mode or IMAX Cinema, it produces a rich, vibrant and remarkably composed image that rarely behaves like a traditional backlit TV.

Perhaps the most impressive thing about the UR9 is how well controlled its RGB Mini LED backlight is. Throughout our testing, blooming is kept impressively in check, black levels are consistently strong and the TV almost entirely avoids the brightness pumping, flickering and shifting backlight behaviour that often gives Mini LED technology away.

Extra-bright HDR content is a particular strength. Movies such as Pan look spectacular on the UR9, with dazzling highlights and bold colours that comfortably outgun the Bravia 8 II for outright brightness. Sunlight bursting through clouds and glinting off fantasy scenery is delivered with real punch and intensity.

The UR9 is also a very accomplished motion performer, and it combines its brightness with rich colours, excellent shadow detail and a pleasingly cinematic warmth that stops the image from ever becoming gaudy or overblown.

In isolation, it's one of the best backlit TVs we have ever tested.

Direct comparison with the Bravia 8 II reveals why OLED remains the reference technology, though – at least for now.

Despite its impressive brightness and excellent local dimming, the Hisense simply can't match the Sony's pixel-level contrast control. Counterintuitively, some of the brightest highlights against the darkest backgrounds actually appear more impactful on the Bravia 8 II than on the much brighter Hisense, because the OLED can render them without any concern about blooming.

More significantly, the Sony produces a more solid and perceptually three-dimensional image. Objects and characters stand out from their surroundings with greater depth and dynamism, while subtle gradations within shadows, clouds and highlights appear more convincing and refined.

We've observed this extra solidity from OLED many times before, but the side-by-side comparison between these two TVs demonstrates it particularly clearly. Next to the Bravia 8 II, the UR9 simply looks a little flatter and less immersive.

The Sony also has the advantage when it comes to viewing angles. While the Hisense holds up better than many LCD-based rivals, the sweet spot in which it performs at its very best is still relatively narrow. Thanks to its OLED panel, the Bravia 8 II performs consistently from almost any angle.

And while blooming is rare on the UR9, it isn't entirely absent. Difficult scenes such as the bomb-test sequence in Oppenheimer or the opening starfield of Alien: Romulus reveal imperfections that even this highly accomplished RGB Mini LED set cannot completely escape.

The Bravia 8 II, meanwhile, is simply sensational. Its combination of dazzling brightness by OLED standards, vibrant colours, exceptional shadow detail and razor-sharp definition creates an image of astonishing depth and realism.

What impresses most isn't any single strength, but how naturally all of its strengths come together. The Bravia 8 II consistently delivers a picture that feels balanced, authentic and effortlessly cinematic, whether you're watching a pristine 4K Dolby Vision disc or a much more humble SDR stream.

The Hisense UR9 proves that RGB Mini LED can get surprisingly close to flagship OLED performance, and many viewers will adore its combination of brightness, richness and stability. But when viewed side by side, the Bravia 8 II remains the more complete and convincing picture performer.

WINNER: Sony Bravia 8 II

Hisense UR9 vs Sony Bravia 8 II: sound quality

Both the Sony Bravia 8 II and Hisense UR9 are unusually sonically accomplished by modern TV standards.

That's important, because while we always recommend pairing a premium TV with a dedicated sound system, for many buyers that’s either impractical or unpalatable.

The Hisense UR9 certainly doesn't disappoint. Its Devialet-tuned 4.1.2-channel sound system delivers a presentation that is impressively spacious and full-bodied, with particularly convincing width and height effects.

Dolby Atmos soundtracks benefit from a strong sense of scale, while bass is deeper and more substantial than most flatscreen TVs can manage. The overall character is smooth, rich and easy to listen to over extended viewing sessions.

The UR9's audio system isn't flawless, though. Dynamics can feel a little restrained during big action sequences, and dialogue doesn't always have the clarity and expressiveness we'd ideally like.

We also found ourselves preferring the Standard sound mode over the more expansive Theatre setting. While Theatre mode undoubtedly sounds bigger, it can introduce a slightly diffuse and faintly echoey quality to voices that makes dialogue seem less natural than it should.

The Sony Bravia 8 II takes a very different approach. Rather than relying on conventional speaker placement, its Acoustic Surface Audio+ system uses actuators to vibrate the screen itself, effectively turning the display into a speaker.

The result is one of the most cohesive and convincing audio performances we've heard from a TV.

Dialogue and effects are tied directly to the action on screen in a way that traditional TV speaker systems struggle to replicate, creating a stronger sense that sound is genuinely coming from the people and objects you're watching.

Like the Hisense, the Sony also sounds surprisingly spacious, with effects extending well beyond the edges of the screen. Detail levels are excellent, too, and the Bravia 8 II combines subtle dynamic nuance with enough punch to make action scenes engaging and exciting.

Bass depth isn't as generous as it is from the Hisense, but it's impressively controlled, and the overall tonal balance is exceptionally well judged.

Ultimately, these are two of the best-sounding TVs you can currently buy. The Hisense delivers scale, warmth and impressive Atmos effects, but the Sony's superior detail, greater dynamic expression and uniquely direct delivery give it the edge.

WINNER: Sony Bravia 8 II

Hisense UR9 vs Sony Bravia 8 II: verdict

The Hisense UR9 is a hugely important TV.

Not only is it the first mainstream RGB Mini LED TV we've fully reviewed, it's also the first serious attempt to take on flagship OLEDs with a fundamentally different display technology.

And the good news for RGB Mini LED fans is that, in some ways at least, it succeeds.

The UR9 is bright, vibrant and impressively refined. More importantly, it avoids many of the traditional pitfalls of backlit TVs, with excellent black levels, impressively restrained blooming and a consistency that often feels surprisingly OLED-like.

In several respects, it's one of the best backlit TVs we've ever tested.

But while the UR9 proves that RGB Mini LED is a genuinely exciting technology with enormous potential, it also demonstrates just how high the bar currently is at the top end of the OLED market.

Ultimately, picture quality remains the most important factor in any TV buying decision, and it's here that the Sony Bravia 8 II retains a clear advantage. The Hisense has the stronger gaming specification, broader HDR support and spectacular brightness, but the Sony's superior contrast control, greater three-dimensionality and more natural, cinematic image make it the more accomplished performer overall.

This isn't a verdict on RGB Mini LED versus OLED as technologies, and it certainly isn't the last battle in what is shaping up to be one of the most interesting periods in TV tech for years.

Instead, it’s the verdict on the very best OLED TV currently available versus the first mainstream RGB Mini LED model. And while the Hisense UR9 proves that RGB Mini LED is ready to compete with the very best, the Sony Bravia 8 II remains the TV to beat.

OVERALL WINNER: Sony Bravia 8 II