Premium TV brand Loewe has released its latest range of Antares 4K OLED TVs, boasting that the new premium sets combine "timeless design with genuine engineering innovation."
Loewe's Antares TV features OLED modules that the brand claims are individually calibrated before leaving the Loewe factory in Germany to deliver a "viewing experience that remains faithful to the filmmaker's intent."
The calibration comes instead of a next-gen panel, such as the Primary RGB Tandem OLED tech seen in the LG G6 or the QD-OLED in Samsung's S99H TV. These are rival next-gen OLED panel technologies that aim to boost picture quality in key metrics including peak brightness and colour accuracy.
Gamers will be pleased to hear that there is HDMI 2.1 connectivity with up to 144Hz VRR and ALLM. We're waiting for confirmation of exactly how many, however.
The TV features Loewe's os9 platform, which gives users access to most mainstream streaming services, including Disney+, Amazon Prime Video and Apple TV. There's also voice control included with the set, so in theory, you can navigate to what you are looking for without flicking through the menus.
There's an optional Antares 80W soundbar you can add to the system as well, which delivers "greater depth and immersion". That will cost you an extra £300, though. You can also use the TV's built-in speakers or hook up a separate sound system.
You can customise the TV with the optional aluminium onlays, which come in Silver or Black. Plus, you can choose to mount the TV on the wall, a rotating floor stand or even a motorised rotation system that is controlled with a remote. That gives you a fair bit of flexibility, although you will have to factor in the extra costs.
There is a range of sizes from 42 to 65 inches. The cheapest option comes in at £2500 ($3370 / AU$4815) for the 42-inch model, and the largest size will cost a hefty £4000 (around $5390 / AU$7705).
That's certainly the high end of the OLED market, and even the flagship 65-inch LG C6 TV comes in at a more palatable £3000 / $3399 / AU$4999. Still, it might be a more appealing option for the premium buyer looking for ways to customise the screen to their space.
The Antares star is the brightest in the Scorpius constellation, so we are curious to see whether the TV will live up to its namesake and deliver a dazzling picture performance.
MORE:
Loewe's new premium LCD TVs save on space – but cost as much as an OLED
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And here is our review of the LG C6
