...because otherwise every roar of the crowd as the ball hits the net, every shriek from a player feigning injury, every heated touchline debate as the VAR technology fails again, will lack the impact of the images it accompanies.
FIFA, for once, is doing its part: there's 4K coverage of the tournament. And while the promise of "immersive audio" is a little more vague, we guarantee the tournament could sound a lot better in your home than it currently does.
The laws of physics are cruel mistresses, after all. It is they who keep your television’s audio quality at its current inadequate standard.
Flatscreen TVs can’t accommodate the size or number of drivers necessary to give you punchy sound for big action films, or the detail for intimate dialogue-heavy shows.
The enclosure is the wrong shape, and made from the wrong materials. Flatscreen TVs never stood a chance, sound-wise. So you naturally crave bigger, more exciting sound to help properly enjoy all 64 games. You'll be watching all 64, right?
This doesn’t mean you have to invest in a full surround-sound AV system (though that's always a good, if sometimes impactical, idea). There are more affordable, space-saving alternatives to do the trick.
So what are the best ways to improve your telly’s sound? We’ve weighed up the pros and cons of five different options below.
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Wireless desktop speakers
This is the most affordable way of improving your TV’s sound, and also the most versatile. Desktop speakers are relatively small, and can quite easily be placed close to your TV even when you have next-to-no space.
The only limiting factor is the connecting cable between the two speakers – make sure it’s long enough to reach either side of your TV. Some speakers, like the JBL Control X Wireless, don’t need one.
But we’d recommend something like the five-star Ruark Audio MR1 Mk2s (£330), which are engaging, capable speakers. Thanks to an optical input on the back of the master speaker, they can easily be connected to your TV.
If your favourite wireless speakers don’t have an optical input, you can always take the 3.5mm headphone out from your TV and plug that into your speakers’ auxiliary input. This way, you can let the TV control the volume too.
Use your existing hi-fi stereo system
If you’ve already spent a lot of care and cash on a good pair of stereo speakers and a stereo amplifier, it makes perfect sense to connect up your TV and enjoy a considerable step up in audio performance.
Plenty of integrated stereo amplifiers, like the Cambridge CXA60 (£500), have optical inputs to take your TV’s audio output and deliver it to your speakers.
If you have a purely analogue amplifier, like the Award-winning Rega Brio (£600), you can use the amp’s RCA inputs and plug them into your TV’s corresponding outputs. Make sure you check your TV does have analogue audio outputs, though, as newer TVs don’t always have this kind of legacy connectivity.
Alternatively, you can use an external DAC such as the Arcam irDAC II (£400) to take an optical signal.
The final step is to go into your television’s menu settings and ensure that it’s directing the sound output to your hi-fi system, not its own speakers.
Top tip: want more oomph in explosive scenes? Add a separate subwoofer to your hi-fi set up to create a 2.1 system.
More after the break
Add a soundbar or soundbase
If you don’t have the space or budget for a traditional hi-fi or AV system, but still want to experience better sound from your TV, a soundbar or soundbase might just be the solution you’re looking for.
Most soundbars are slim enough to be propped in front of your TV on the stand (or positioned directly under your wall-mounted TV). Some bars, like the superb Dali Kubik One or the chunky Yamaha YSP-5600, are quite tall, so watch out the height of the bar doesn’t obstruct the IR sensor at the bottom edge of your TV.
Soundbases simply offer an alternative configuration – the flat base means you can place your TV right on top of it, or simply slide it into your TV rack. The bigger cabinet means you get a bigger, bassier sound than a soundbar (the latter of which often come with a separate subwoofer for that extra low-end reach).
While plenty of first-gen soundbars and bases – the £800 Dali, the Q Acoustics Media 4 (£330) and Canton DM55 (£330), for instance – only offer optical inputs, newer products such as the Dolby Atmos-enabled Sony ST-HT5000 (£1500), the Yamaha YAS-207 (£350), Q Acoustics M2 (£300) and the upcoming Sonos Beam (£399) include HDMI connections. Some, such as the Sonos Playbase (£700), also offer plenty of streaming features for the likes of Spotify and Tidal, while the Beam adds voice assistants such as Alexa and Siri to its long list of features.
When it comes to connectivity, optical is simplest - and it can handle up to 5.1 Dolby Digital soundtracks. But it doesn't have the bandwidth necessary to carry lossless Dolby TrueHD or DTS-HD Master Audio soundtracks.
HDMI does, although we wouldn’t expect an entirely faithful 5.1 sound from a soundbar. Yamaha’s YSP range of soundbars, which reflect discrete channels in a convincing way, comes closest.
MORE: Best soundbars 2018
The ultimate surround sound system
Stereo is nice, but surround-sound is way better – especially if you’re after an immersive cinema experience in your own home.
A talented AV receiver and a mighty surround speaker package will deliver the scale, detail and immersion you want when watching your favourite films and shows. It’s the ultimate boost to your TV’s weedy sound.
Considering your Blu-rays, and Netflix and Amazon Prime Video streams, output 5.1 Dolby/DTS soundtracks as standard, it makes perfect sense to invest in a 5.1 surround system if you really want the best sound to complement your pictures. You can also expand to a 7.1-channel set-up, or full Dolby Atmos system with speakers in the ceiling at a later date if you want, too.
Yes, this is a costly option. And you’ll have to commit a lot of floor-space to kit and cables. But you don’t have to cash in your life’s savings to get a decent home cinema system started. Combine the Award-winning Dali Zensor 1 5.1 speaker package with the superb Sony STR-DN1080 receiver and Sony UBP-X700 4K Blu-ray player, and you won't break the bank at just under £2000.
A good pair of headphones
Sometimes, getting better audio doesn’t mean turning the volume up to 11 or setting up huge speakers all around your room. Sometimes all it takes is a good pair of headphones. You may live with someone who doesn't much care for football, after all.
If you have a decent pair of home headphones, such as those from Grado or Beyerdynamic, they most likely come with a 3m cable. Which should be long enough to plug into the back of your TV (if not, you can get cable extenders).
But the convenience of Bluetooth headphones can’t be understated. A lot of TV manufacturers (such as LG, Sony and Samsung) offer Bluetooth pairing from their TVs. They connect to your headphones just as they would with your smartphone.
Headphones, by their very design, offer a more intimate listening experience. It’s more personal, you might arguably hear more detail, and they're undoubtedly immersive - perfect for your Game of Thrones binge. Invest in a good Bluetooth pair, such as the Award-winning B&W PX or Sony WH-1000XM2 cans, and you'll be well on your way.