The 9 very best Prime Day TV deals available right now, starting at just £279

Samsung UE43AU7100 2021 43-inch TV £499 £279 at Amazon (save £220) (opens in new tab)
Simply put, this is the best 43-inch TV we've tested this year. It boasts a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun.

Samsung UE50AU7110 2021 50-inch TV £579 £329 at Amazon (save £250) (opens in new tab)
A smaller, very similar TV was the best 43-inch set we tested last year. It boasted a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun. Which bodes well for this model.

Samsung QE43Q60A 2021 QLED TV £749 £339 at Amazon (save £410) (opens in new tab)
This is the smallest, cheapest QLED TV that Samsung makes. We've not tested it but the addition of quantum dots should make for a punchier picture than that offered by the AU7100 above.

Toshiba 65UK3163DB 2021 65-inch TV £599 £380 at Amazon (save £219) (opens in new tab)
This big Toshiba packs 4K picture quality along with HDR10 and Dolby Vision HDR formats and Dolby Atmos audio. Alexa is built in, so you can speak to control it, and Toshiba's TRU Picture Engine improves movement, upscales content and adds in more picture detail. Yes please.

Sony KD-50X80J 2021 50-inch TV £849 £449 at Amazon (save £400) (opens in new tab)
This classy-looking 50-inch LED TV promises exceptionally good black depth, vibrant colours, and excellent HDR handling. A 4K TV that's well worth considering, especially at this Prime Day price. 

Samsung QE50Q80A 2021 QLED TV £1299 £549 at Amazon (save £750) (opens in new tab)
The Q80A is Samsung's top non-'Neo' QLED, which means it has a standard LED backlight. It won't offer quite the contrast of its flagship siblings but it looks like an excellent bang-for-buck option at this price.

LG OLED48C1 2021 48-inch OLED TV £1299 £769 at Amazon (save £530) (opens in new tab)
The C1 is the performance-per-pound champ of LG's 2021 OLED TV range, and this 48-inch version is just as good as its larger siblings. It's a particularly strong choice for gamers, and more tempting than ever with this discount.

Philips 48OLED806 2021 48-inch OLED TV £1299 £799 at Richer Sounds (save £500) (opens in new tab)
Let's cut straight to the chase: this is our favourite TV of 2021. The OLED806 series is just brilliant, offering super-punchy and crisp images, solid sound, Ambilight and loads of next-gen gaming features, and at 48-inches its compact enough for any lounge.

LG OLED42C2 2022 42-inch OLED TV £1399 £1089 at Amazon (save £310) (opens in new tab)
LG's first 42-inch OLED TV has only been available for five minutes but has already had a big discount. It's slightly less bright than the bigger C2 models but otherwise has the same features. That should make it a huge hit, particularly with gamers who want a desktop TV with all of the next-gen specs.