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The 9 very best Prime Day TV deals available right now, starting at just £279

OLED TV: Philips 48OLED806
(Image credit: Philips/Prey, Netflix)

The first day Amazon Prime Day is drawing to a close, but there's still another day of deals to come! Don't wait, though, as there are loads of excellent TV deals available right now and stock won't necessarily last.

The best TV deal right now? To my mind you can't beat getting the 48-inch LG C1 OLED for just £769 (opens in new tab), but £339 for a Samsung QLED (opens in new tab) runs it close.

But there's plenty more besides and there's something for everyone here, from a super-cheap 43-inch Samsung Smart TV, to a ridiculously affordable Sony 50-incher and the very first 42-inch OLED TV.

So whether you want a new blockbuster TV to upgrade your home cinema experience or a bargain for the bedroom, read on for our pick of the best TV deals this Prime Day...

The best Prime Day TV deals

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Samsung UE43AU7100 2021 43-inch TV £499 £279 at Amazon (save £220) (opens in new tab)
Simply put, this is the best 43-inch TV we've tested this year. It boasts a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun.

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Samsung UE50AU7110 2021 50-inch TV £579 £329 at Amazon (save £250) (opens in new tab)
A smaller, very similar TV was the best 43-inch set we tested last year. It boasted a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun. Which bodes well for this model.

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Samsung QE43Q60A 2021 QLED TV £749 £339 at Amazon (save £410) (opens in new tab)
This is the smallest, cheapest QLED TV that Samsung makes. We've not tested it but the addition of quantum dots should make for a punchier picture than that offered by the AU7100 above.

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Toshiba 65UK3163DB 2021 65-inch TV £599 £380 at Amazon (save £219) (opens in new tab)
This big Toshiba packs 4K picture quality along with HDR10 and Dolby Vision HDR formats and Dolby Atmos audio. Alexa is built in, so you can speak to control it, and Toshiba's TRU Picture Engine improves movement, upscales content and adds in more picture detail. Yes please.

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Sony KD-50X80J 2021 50-inch TV £849 £449 at Amazon (save £400) (opens in new tab)
This classy-looking 50-inch LED TV promises exceptionally good black depth, vibrant colours, and excellent HDR handling. A 4K TV that's well worth considering, especially at this Prime Day price. 

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Samsung QE50Q80A 2021 QLED TV £1299 £549 at Amazon (save £750) (opens in new tab)
The Q80A is Samsung's top non-'Neo' QLED, which means it has a standard LED backlight. It won't offer quite the contrast of its flagship siblings but it looks like an excellent bang-for-buck option at this price.

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LG OLED48C1 2021 48-inch OLED TV £1299 £769 at Amazon (save £530) (opens in new tab)
The C1 is the performance-per-pound champ of LG's 2021 OLED TV range, and this 48-inch version is just as good as its larger siblings. It's a particularly strong choice for gamers, and more tempting than ever with this discount.

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Philips 48OLED806 2021 48-inch OLED TV £1299 £799 at Richer Sounds (save £500) (opens in new tab)
Let's cut straight to the chase: this is our favourite TV of 2021. The OLED806 series is just brilliant, offering super-punchy and crisp images, solid sound, Ambilight and loads of next-gen gaming features, and at 48-inches its compact enough for any lounge.

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LG OLED42C2 2022 42-inch OLED TV £1399 £1089 at Amazon (save £310) (opens in new tab)
LG's first 42-inch OLED TV has only been available for five minutes but has already had a big discount. It's slightly less bright than the bigger C2 models but otherwise has the same features. That should make it a huge hit, particularly with gamers who want a desktop TV with all of the next-gen specs.

Tom Parsons
Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.

  • Freddy
    What Hi-Fi? said:
    Looking for a Prime Day TV in the sales? We've found the very best TV deals available, featuring cheap 4K TVs, smart TVs and OLEDs.

    The 8 best Prime Day TV deals available right now : Read more
    That LG 48C1 OLED for £700 odd price is a cracking deal! An equivalent deal to a Pioneer plasma back in the day instead of a £2500-£3000 price for a 50-inch.
    Reply