NEWS: Toshiba UK insists 'it's business as usual' for HD DVD, despite speculation on format's demise

Toshiba UK has no comment on fresh, widespread speculation that the company is just weeks away from pulling the plug on the HD DVD format, other than claiming "it's business as usual."

A spokeswoman for the company's London PR agency, Nelson Bostock, told us: "We are aware of the speculation, but have no comment – there is no information I can give you at the moment."

Speculation is mounting of a final decision on the format's future after a report by The Hollywood Reporter that Toshiba is close to dropping HD DVD.

But Jodi Sally, vice-president of marketing for Toshiba America Consumer Products, said: "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings."

Following the decision in January by Warner Bros to drop HD DVD in favour of Blu-ray, Toshiba slashed the price of its players in the US and UK.

Earlier this week two major US retailers, Best Buy and Netflix, increased their support for Blu-ray, and Harman Kardon announced it would unveil a Blu-ray player at the IFA Show in Berlin this September.

Technorati Tags: Blu-ray, HD DVD, Toshiba

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.