The best TV deals 2024: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts love

The Sony A80L and LG C4 TVs photographed next to one another with the same image of a golfer being sprayed with champagne on both

(Image credit: What Hi-Fi? / Netflix, Full Swing)

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Today's very best TV deals
42-inch TV deals
43-inch TV deals
48-inch TV deals
55-inch TV deals
65-inch TV deals
75-inch TV deals
77-inch TV deals
83-inch TV deals
85-inch TV deals

Even a small TV will cost hundreds of pounds, so any discount is welcome. Thankfully there are usually plenty of deals around, and not just on small TVs either – often it's the gigant-o-vision TVs that have the biggest discounts.

Of course they're not realistic for most of us, but fear not, more realistically-sized TVs come with good deals too. We're always tracking the prices of all of our favourite TVs to bring you the most up-to-date deals available.

And if you're wondering how we pick the deals we've flagged below, these are models that our experts have actually tested and genuinely recommend. To make it onto this page, the TV has to be good and the deal has to be worthwhile.

So, with no further ado, here are the best deals available on the best TVs.

Today's very best TV deals

BEST 42-INCH TV DEALS

BEST 43-INCH TV DEALS

BEST 48-INCH TV DEALS

BEST 55-INCH TV DEALS

Samsung QE55S90C 2023 QD-OLED TV was £1799 now £849 at PRC Direct (save £950)
While we haven't fully tested this specific model, we have reviewed its predecessor (the S95B) and its higher-end sibling (the S95C) and both are very good indeed. Like those other models, this is a QD-OLED TV that promises brighter highlights and more vibrant colours than a standard OLED, as well as perfect blacks and pixel-level contrast control. Next-gen gaming features such as 4K/120Hz and VRR ar supported across all four HDMI inputs.

Sony XR-55A95L 2023 QD-OLED 4K TV £2999 £2399 at Sevenoaks (save £600)
If you are in the market for a new QD-OLED TV capable of a faithful recreation of your favourite shows and movies, the Sony A95L is worth a look. We were very impressed by the 65-inch version of this TV set and even praised its sound quality. It’s a pricey TV, however, this fresh discount should make a big difference. You need to be a Sevenoaks Rewards member to get this price, but signing up is quick and free.
Read the full Sony A95L review

BEST 65-INCH TV DEALS

Sony XR-65A80L 2023 OLED TV was £2999 now £1799 at Sevenoaks (save £1200)
One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice. You need to join the 'Rewards by Sevenoaks' program to get this price, but doing so is quick and free.

BEST 75-INCH TV DEALS

BEST 77-INCH TV DEALS

BEST 83-INCH TV DEALS

BEST 85-INCH TV DEALS

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday and Cyber Monday. Amazon Prime Day 2024 took place on 16-17th July, while Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday should take place on Friday 29th November, and Cyber Monday on Monday 2nd December. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.

MORE:

Fancy a big screen? Check out the best 65-inch TVs
Discover the benefits of Dolby Vision
Classy OLED TVs that won't break the bank

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.