Your next OLED TV upgrade just became one less thing to worry about, thanks to Samsung and Richer Sounds

Choosing the right TV is a buying decision unlike almost any other. This is not a smartphone that'll be outdated in four or five years, or a laptop bought solely for your use case. No, it's an investment for the next decade that needs to serve the needs of your friends, family members and other visitors to your home.

That can make the decision a daunting one, but the good news is that there are concrete steps you can take to make the process easier.

For starters, opt for an OLED panel that delivers uncompromising clarity thanks to each individual pixel being individually lit. You can't beat the authentic blacks that come from being able to switch off the designated pixel. Whether it's a movie, TV show or video game, an OLED TV should be your go-to.

Secondly, you should make every effort to see the TV in action before you hand over your hard-earned cash. That's where Richer Sounds comes into the picture. The team of experts at Richer Sounds will be able to answer any questions about performance or compatibility you may have. And better yet, they'll actually be able to show you how a TV performs in the flesh.

You can see for yourself the levels of glare from ambient light and judge whether it'll be a problem in your living room. That's something you can't get from an online listing, and having someone walk you through the options for wall-mounting your new set or explaining what cables to use will make all the difference when it comes to your peace of mind.

Let's talk pricing

Richer Sounds offers a unique Price Beat policy that means the price you've seen listed on that online retailer won't just be matched, but actually beaten. You may even get up to £100 back, which makes all the difference when you're potentially laying out a lot of money for a brand new device.

Regardless of whether you're shopping for your flagship TV to upgrade your living room experience, or picking up a secondary set for an office or kids' room, you'll have knowledgeable, impartial advice and after-sales care from real human beings.

Talking to the team can be done by appointment, through a phone and video call or simply by visiting your local store and chatting face-to-face with the in-store experts.

At any time you can call Richer Sounds' UK-based telesales team, who all do the same intensive product training and can guide you through the purchasing process efficiently and easily.

So, now you know the type of TV you should be aiming for and where to go for expert advice and the best price, the question remains which models in particular are worth your time? When it comes to truly excellent OLED TVs, it's very hard to go better than Samsung.

The South Korean tech giant makes some of the best OLED TVs in the world and chief among them are two distinct models: the Samsung S90F and the Samsung S95F. Both feature cutting-edge components and a stunning picture quality that'll do as much justice to a gritty thriller as it will to a kids' cartoon or your favourite nature documentary.

The ultimate OLED experience

For those wanting the ultimate experience, there is no better pick than the Samsung S95F. Running Samsung's Tizen OS software with access to all the apps and features you'll ever need, it delivers a pin-sharp 3,840 x 2,160 4K resolution and support for HDR10, HDR10+ and HLG. You’ve got a choice of screen sizes, including 55, 65, 77 and 83 inches, depending on how much space you have to play with.

Gamers will appreciate the 165Hz refresh rate, while audiophiles will relish the Dolby Atmos-supporting 70W 4.2.2 built-in speaker system. Samsung knows any modern TV needs to support a myriad of other devices, which is why you'll find 4x HDMI 2.1 ports (meaning each one can achieve 165Hz at 4K resolution), 3 x USB-A ports and a USB-C port for ultimate connectivity.

When it comes to picture quality, this is one of the brightest OLED TVs available with stunning colour accuracy. Thanks to the NQ4 AI Processor, the S95F produces jaw-dropping scene-by-scene upscaling* that uses 128 neural networks to optimise both picture and sound. From streaming to sports, you can enjoy incredible depth, contrast, motion, sound and resolution for a truly exceptional 4K experience.

Sitting right beneath the S95F is the Samsung S90F, which likewise offers an unbeatable package as far as modern TV performance goes. It's a super-slim package at just 1.6 inches in depth and comes in 42, 48, 55, 65 and 77-inch screen sizes. Regardless of which size you go for, it looks incredible whether it's mounted on the wall or sitting atop an entertainment centre.

It doesn't boast the glare-free technology of the S95F, instead opting for a glossy sheen, but you get that same NQ4 AI Processor and the incredible AI upscaling that makes sure the picture you're seeing is always the best it can be. That's fronted by incredible contrast and a native 120Hz refresh rate that can go up to 144Hz.

Regardless of which of these two TVs best suits your budget and viewing requirements, you can feel safe in the knowledge that you're getting a top-tier TV at a price that won't be beaten elsewhere. Best of all? You can go through the whole process quickly and painlessly — that means you're spending less time hunting for the right TV to buy and more time actually watching your content.

*Upscaling may not apply to PC connection and Game Mode.