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Award-winning Sony 4K Blu-ray player now $100 off in Black Friday sales

Sony UBP-X700 wins our award for best Blu-ray player under £250
(Image credit: Future)

"Crisp, natural-looking picture", "excellent detail and colours", and "great value: Sony delivers a stunningly natural 4K picture for an affordable price – it's sure to be a crowd-pleaser". That's what we said on reviewing the Sony UBP-X700 Blu-ray player, then priced at an already affordable $250. In truth, our love for this talented 4K disc-spinner is still so great that we recently handed it a What Hi-Fi? 2020 Award for the best affordable Blu-ray player

Now, thanks to an outstanding early Black Friday deal at Best Buy, the aforementioned $250 asking fee is vastly reduced. For a mere $149.99 (opens in new tab) outlay, you could soon be taking requests and busily cueing up the 4K Blu-rays over the Holiday season. 

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Sony UBP-X700 4K Blu-ray player $250 $150 (opens in new tab)
Any Sony product reduced by $100 makes us sit up and pay attention. But this is a stone cold, Award-winning five star product, with a 40% off saving. Whatever Best Buy calls it (early Black Friday or it's sibling, er, super-early Cyber Monday?!) we call it a top deal. 

Under review, we said, "Until now, we haven’t encountered a budget 4K Blu-ray player that wowed us in the way we believe 4K and HDR picture quality should. The Sony UBP-X700, however, endeavors to deliver a five-star performance where rivals have failed – and it succeeds with flying colors." 

Some specifics: the UBP-X700 officially launched at CES 2017 for around $269 (and then dropped to around £249/$250). This affordable Sony player boasts virtually identical features to the Award-winning – and more expensive – UBP-X800. The main difference? The UBP-X700 supports Dolby Vision HDR.

If you’re on the market for a quality 4K Blu-ray player, this is the one we’d recommend, especially at this heavily discounted rate. In our review, we also noted, "The X700 may be cheaper, but it’s a newer model than the X800 – and ultimately that shows. It’s the better value of the two."

The X700 has certainly met Sony’s high standard – and set a high standard for its competition. Now, it also presents one of the best early Best Buy Black Friday deals we've seen. 


Check out Best Buy Black Friday 2020: the best deals available right now

Looking for wireless headphones? Save $90 on Beats Powerbeats Pro with this early Black Friday deal

Or Early Black Friday deal: save $50 on JBL Live 300 wireless earbuds

Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds.