Amazon Big Smile Sale 2026 is now live — these are the 25+ best AV & audio deals I've found on day two
The first major Amazon sale of the year is here — and we'll be hunting down deals all week
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Well, look what we have here, it's an Amazon Big Smile Sale! Going off experience, we always suspected Amazon would drop a sale in March, and here we are.
The Big Smile Sale, admittedly, tends to be smaller in scale compared to Prime Day — the online retail giant's main sale that usually lands in July — but it's still a fantastic opportunity to score some great discounts on a range of electronics and home appliances. Of course, for us here at What Hi-Fi?, we place a strong emphasis on AV gear.
In previous years, we've seen plenty of five-star products discounted, from integrated amps and streamers to standmount speakers and headphones. And if the Big Smile Sale this year is already proving is that we're in for a treat this week with more deals.
Speaking of, the Amazon Big Smile Sale is live as of 12pm AEDT on March 16 and will run for seven days until Sunday, March 22.
Unlike the main Prime Day event, you don't need to be an Amazon Prime member to take advantage of the Big Smile Sale deals, but it really can help to have a membership. If you've not been a Prime member before, you can sign up for a free 30-day Prime trial and benefit from free next-day shipping on eligible items, and gain access to the Prime Video streaming service.
All of the recommendations are approved by What Hi-Fi? – the products featured have either been tested by our expert reviews team or are closely related to a product they have tested (a 55-inch TV, when we've only reviewed the 65-inch version, say).
Every entry on our list is also thoroughly price-checked, with the product's recent price history factored in, to ensure you're actually getting a good deal.
Amazon Prime Day 2025: best deals now live
Headphones
If your budget can't stretch to a pair of Sony XM5 or XM4 headphones, this more affordable option makes sensible compromises to significantly lower the price, which is even better for the Big Smile Sale. The WH-CH720N are among our favourite Bluetooth over-ears at this price, with fantastic sound and noise cancellation.
These B&W headphones are gorgeous to both look at and listen to, and they've now received a decent AU$100 discount for Big Smile Sale. As we said in our review of these headphones, they "dig deep into your music, eschewing a broad or general sonic overview and instead pulling out instrumental timbres with the relentless curiosity and enthusiasm of a bloodhound on the scent of a new lead.
This 80th Anniversary edition of the excellent Sennheiser Momentum 4 Wireless might have divisive looks, but it's also the cheapest model by far available right now. They sound great, have effective ANC, solid battery life at 60 hours and an excellent app. No wonder they scored a five-star review.
Black is AU$329.
These Sennheiser cans will help unearth plenty of detail and dynamism from your music thanks to an included USB-C dongle, so it's great to see them getting a 20% discount for Big Smile Sale. You can read our Sennheiser HDB 630 review for more details.
These open-back Sennheiser headphones are extremely comfortable to wear over longer periods and deliver "as easy-going a listen as you could hope for". They're balanced, clear and are able to serve up excellent levels of detail, particularly in the mid-range. At nearly half-price, they're a great buy.
Our Product of the Year, the Sony XM6 serve up exceptional levels of detail and a spacious sound. ANC is among the very best you'll find, too. We wish they supported audio over USB-C, but otherwise, they're sensational.
Sennheiser's delivered something special with the HD 620S, which offer the expansive and spacious acoustics of open-back headphones in a closed-back design. This audiophile-grade pair of over-ears earned 4 stars in our Sennheiser HD 620S review, where we praised their "detailed and smooth sound". With a massive 58% off their Aussie RRP, we have no reservations recommending them to those who enjoy open-back sound.
As the winner of a What Hi-Fi? 2025 Award, it's incredibly easy to recommend the WF-C510: they're compact, comfortable, IPX4 water resistant, and serve up a delightful, balanced sound – punching well about their sub-AU$100 price tag. Their one shortcoming is that they don't offer active noise cancelling, but given they have decent passive noise isolation (like most rubber-tip equipped in-ears) that shouldn't be an issue for most people. Currently this price is only for the white colourway.
Samsung's flagship wireless in-ears are at an all-time Aussie low for Big Smile Sale – albeit only in the white colourway. Sporting a revised design that clearly takes 'inspiration' from Apple's AirPods, we awarded the Buds 3 Pros a respectable 4 stars in our review, praising them for their bright and lively sound and strong feature set, though we did feel they might be a bit too forward and brash for some tastes. For this price though, they're an easier recommendation.
If you're an Apple user, the AirPods Pro 3 makes a lot of sense. Serving up a comfortable fit, great sound and decent noise-cancellation, not to mention seamless connectivity.
We like the smooth, easy-going sound produced by these JBL earbuds in our review. Add in the fact they have a useful, interactive case and a heap of customisable features, and you have yourself an excellent pair of in-ear headphones.
These in-ear monitors will provide a stronger connection to your source devices, and can help make the most of the best headphone DACs. You’ll be rewarded with a gorgeous, high-fidelity sound. And, being Sennheiser, they’re impeccably built and are super comfortable to wear for longer sessions.
We gave these stunning earbuds 5 stars out of 5 in our Sennheiser Momentum True Wireless 4 review, praising their rich, detailed and dynamic sound and comfortable fit. ANC isn't quite best-in-class, but they still do a mighty fine job of blocking out external noise. They're simply terrific, especially at this price. The deal price here is for the Black Graphite model only.
These Technics buds deliver a sound packed with detail and clarity, and one that is entirely engaging. ANC is great, and they're packed with useful features.
Speakers
The Ultimate Ears Epicboom delivers an expansive soundstage, backed by a strong feature set. It's not the absolute last word in musicality, but it's a great option for outdoor parties, especially with this hefty discount.
Hi-Fi components
This Sony turntable is as fuss-free as they come concerning setup and getting your favourite vinyl records spinning – in fact, we liked it so much we awarded it 5/5 stars in our 2020 review. Whether you're playing via wired or wireless speakers, it delivers a delightfully musical sound that will satisfy vinyl beginners or those looking for a more hands-off approach. It has Bluetooth so can stream vinyl to your wireless speakers too. This is the lowest Amazon price we've seen, so a very worthwhile deal for a quality deck.
This JBL turntable is a surefire winner in the budget space. It has a great quality built-in phono output making connection to an amplifier as easy as possible (but you can by pass it if you wish) or you can stream via Bluetooth to a wireless speaker. We'd obviously recommend using the phono output first, but streaming via Bluetooth is a lot more convenient!
A What Hi-Fi? multi-award winner for good reason, the WiiM Pro Plus is an incredibly talented streamer that support virtually any source you can think of, be it a music or internet radio service, or music stored on a server thanks to DLNA compatibility. Analogue inputs mean you can stream from your turntable or CD player too, and the sound it serves up is exceptional for the money.
Anyone looking for a budget streaming app should have the WiiM Amp top of their list. It's incredibly simple to use, is well-built and it's capable of delivering a lively, enjoyable sound. It is limited in its physical connections, but otherwise there isn't a lot that comes close at this price. We ultimately prefer the Amp Pro below, but if you want to spend as little as possible, the regular Amp will serve you well.
The WiiM Amp Pro adds more power over the regular Amp, resulting in an improvement in sound quality. It maintains a compact size, and all of the streaming capabilities that make WiiM so appealing.
The WiiM Ultra is a superb streamer, delivering crisp, clear sound alongside a wealth of connectivity and streaming features. The touchscreen is a nice, er, touch, although the lack of AirPlay support is surprising.
Home cinema
It's been a little cheaper in some previous sales (it was AU$59 for Boxing Day 2024, for example), but with an impressive spec list, full range of Australian streaming apps, and an easy-to-navigate interface – particularly when using the bundled Alexa remote – the Amazon Fire TV Stick 4K Max offers plug-and-play Ultra HD streaming at a very nice price.
The Fire TV Stick 4K is down 40% to AU$59, too, while the entry-level Fire TV Stick HD is reduced to AU$49, or 29% off.
It might be a fews years old now, but the Sony X90L is still a fantastic TV option, especially in this 85-inch guise. We praised its bright, impactful picture quality in our review, and could only really fault it for having jus two HDMI 2.1 ports.
85-inch too big? Grab the 65-inch model for AU$1,499.
Despite being over 5 years old, we still reckon this already-affordable 2-channel Sony model is the best cheap soundbar you can buy in 2026 – and this 28% discount makes it even easier to recommend. While it has been a smidge cheaper (it was AU$169 for Boxing Day 2024, for example), this is still a great price for a well-built 'bar that will improve your TV's sound with minimum hassle.
While we've not reviewed this specific Yamaha soundbar, we're comfortable recommending it given that we're big fans of the Japanese company's similar SR-C30A and SR-B20A. Users also seem to love it for its relatively compact size and simplicity (it's a 5.1 channel configuration with a built-in subwoofer), not to mention its competitive price.
A previous What Hi-Fi? Award winner, this Sennheiser soundbar boasts 13 speaker drivers within its rather large body, which it uses to deliver a powerful, articulated sound that fills and envelops a room, all without the need for a wireless subwoofer or rear speakers. It’s a big unit, and it is heavy, but it produces a sound unlike any other soundbar. The price here includes an extra AU$150 saving at checkout for Prime members.
Receiving a healthy 41% off, this mini home projector from Anker can display images up to 120 inches in size, with 200 ANSI lumens of brightness. It's portable too, offering up to 2.5 hours of battery life. It didn't score that highly with us, but we appreciated its ease of use and its SDR performance.
While often discounted to this same price, we haven't seen the Nebula Mars 3 go lower, and it's a great deal. It serves up great brightness levels for a portable model, although you'll benefit most from watching at night.
Something a little different now, the Bravia Theatre U. As we found in our review, this neckband-cum-speaker delivers genuinely good sound. It's a little fussy to set up and we wish there was more bass, but if you want to try this personal audio device, this is a great price to do so.
Amazon Big Smile Sale FAQ
What is the Amazon Big Smile Sale and Amazon Prime Day?
The Big Smile Sale is Amazon's first sale of the year and we think it's fair to say it's not quite as big as the main — and more well-known — Prime Day that takes place in July.
Prime Day is Amazon's bi-annual sales event, conceived in response to other major sales such as Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to jump on the sales frenzy bandwagon and stay competitive during that period.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audiovisual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
You'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free 30-day Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.
Prime Day 2026 dates: when is Prime Day in Australia?
The Big Smile Sale runs for seven days in 2026, kicking off at 12pm AEDT on Monday, March 16. It will come to a close at 11.59pm AEDT on Sunday, March 22.
We don't yet have any details about the main Prime Day event that takes place later this year. However, in 2025, Prime Day was also 7 days, which was longest Prime Day we'd had.
What Prime Day 2026 deals can I expect?
It's always tricky to confidently assume what deals will appear during Prime Day – although Amazon devices are a shoo-in – but based on previous Prime Day sales, we reckon JBL Bluetooth speakers, Sony wireless buds and Bose headphones are all safe bets. AirPods also tend to get a look in – whether or not the recently launched AirPods Pro 3 will get a discount remains to be seen
Popular items from previous Amazon Prime Day sales have included the Sony WH-1000XM5 and older WH-1000XM4 noise-cancelling headphones, Amazon Echo Show smart speakers and Fire TV video streamers, Bose QuietComfort Ultra headphones, LG, Philips and Sony OLED TVs, and plenty more five-star products across the audio and AV space.
Sonos, Sennheiser, Sony and Bose products – particularly headphones – all come up regularly in Prime Day sales, so if you have your eye on something from one of the bigger brands, there's a good chance some money will be lopped off it.
What about hi-fi? Unfortunately, Prime Day tends to spotlight more mass-market product categories such as TVs, soundbars and Bluetooth speakers for deals, meaning that discounts on hi-fi gear are far and few between. We have seen good discounts on gear from WiiM and KEF before though, so it's not completely unheard of.
While some other retailers drop their prices to piggyback the Amazon Prime events, Black Friday remains the best time of the year to buy hi-fi at discounted prices due to many specialist hi-fi retailers getting on board the more encompassing sale.
How much does Amazon Prime cost in 2026?
First things first: to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over AU$49 or free expedited delivery (in select areas) on eligible items bought from Amazon, as well as access to the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page.
And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay.
That means you can sign up, take advantage of the deals, and then cancel your trial before the 30 days end and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course!
To be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
Big Smile Sale 2026 shopping tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.
2. Google a product before buying
Not every Big Smile Sale 2026 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all!
We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big-brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2025 deals.
Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.
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