The best Amazon Fire TV Stick deals

If you've considered buying a streaming device, chances are that you've stumbled across Amazon's Fire TV Stick (and Cube) devices.

These plug-and-play streaming solutions can be jammed into an HDMI socket on your TV to access a wide variety of streaming services; perfect for those who want to squeeze a bit more life out of their older TVs, or perhaps you want to upgrade a "dumb" TV to experience the world of streaming services.

While these devices are mostly affordable, we're of the opinion that you should never pay full price for one. Why? Because they're nearly always on sale.

These streamers tend to drop significantly in price on Black Friday and the various Amazon Prime Day savings events, and Amazon often discounts them at whim, too.

We've compiled all of the currently available models and attached the best prices around, meaning you can score a Fire TV Stick or Fire TV Cube at the best price possible.

You'll find the entry-level HD model, all the way up to the 4K Cube on this list, so just pick your model and find the best price below.

• Should you buy an Amazon Fire TV?

Amazon Fire TV Stick HD (3rd Generation)

Launch price: £40 / $35 / not available in Australia

Likely the best streamer for most people, Amazon has refined its Fire TV Stick lineup by merging the Fire TV Stick Lite and previous generation Fire TV Stick into this: the 2024 Fire TV Stick HD.

It now includes the latest Alexa Voice Remote in the box, allowing you to interact with the voice assistant to find movies and TV shows easily. As the name suggests, the Fire TV Stick HD streams in 1080p, though HDR is supported in the HDR10, HDR10+ and HLG formats.

You also have Dolby Audio on board, though not the Atmos immersive variety, unfortunately. This streamer should suffice for most, though, and it supports all of the major streaming apps on Fire OS.

Amazon Fire TV Stick 4K Select

The newest addition to Amazon's Fire TV lineup, the Fire TV Stick 4K Select, is the cheapest streamer in the brand's lineup that can handle 4K video. As expected, sacrifices have been made to reach this cheaper price point.

It drops support for Dolby Vision and Dolby Atmos, though HDR10+ partially compensates for the former, and the latter is replaced with Dolby-encoded audio via HDMI pass-through.

As it sits below the Fire TV Stick 4K Plus (the Plus suffix was added with the introduction of the Select), it also features Wi-Fi 5 rather than Wi-Fi 6, and a few features, such as picture-in-picture, have been dropped.

Finally, this is the first model in Amazon's lineup to use its new Vega OS software system. It functions almost identically to Fire OS, however, it was built to be a more secure platform and limit the ability to side-load apps from outside the Amazon App Marketplace.

Amazon Fire TV Stick 4K Plus (2nd Generation)

Launch price: £60 / $50 / AU$79

If you have a 4K TV, then 2023’s second generation of Amazon Fire TV Stick 4K streaming device could be worth a look.

We haven’t tested this latest generation of Fire TV Stick 4K out, but we gave the previous 2021 model an Award and a five-star review, calling it the benchmark for streaming sticks at the time.

The Alexa Voice Remote has a range of convenient voice control capabilities, plus the device comes with support for Wi-Fi 6, Dolby Vision, HDR, HDR10+, and Dolby Atmos for immersive audio.

Amazon Fire TV Stick 4K Max (2nd Generation)

Launch price: £70 / $60 / AU$119

The latest second generation of Fire TV Stick 4K Max is the most powerful Fire TV Stick to date, featuring and support for Wi-Fi 6E for faster 4K streaming than other Fire TV Sticks.

With 16Gb, it also offers the most storage of any Fire TV Stick, and there’s also a new, faster 850MHz GPU. Packed with the stick comes the Alexa Voice Remote Enhanced, for convenient control over your TV, soundbar, and receiver.

The remote features a dedicated channel and preset buttons for hassle-free surfing and shortcuts. Alongside all of this, the Fire TV Stick 4K Max also supports Dolby Atmos, Dolby Vision, and HDR10+ capabilities.

Amazon Fire TV Cube (3rd Generation)

Launch price: £140 / $140 / AU$219

Moving on from Sticks to the Cube. Amazon labels this as its “fastest-ever streaming media player”.

Featuring an octa-core processor, it is said to be twice as powerful as the Fire TV Stick 4K Max. As such, this is Amazon's most serious piece of streaming hardware, and it's designed to act as a large-scale entertainment hub as a result.

It supports a range of HDR formats, including Dolby Vision, HDR10, HDR10+, and HLG. It also supports Wi-Fi 6E for faster, smoother streaming, should your router allow for it.

In our full review, we deemed it a bit of a disappointment compared to the competition, namely the Apple TV 4K (2022), when it comes to picture and sound performance, though we can't fault its featureset.

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