The best TV deals 2025: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts recommend

Lowest-ever price: £109
At this size and price, you're not going to get a flagship performance, but what you do get with the TCL SF540K is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform, which features every streaming app that most people will ever need. The sound is weak, but that's unfortunately par for the course at this level.

Lowest-ever price: £1099
Sony's first 42-inch OLED, the XR-42A90K, is a high-end treat, particularly if picture authenticity is your priority. It sounds great by TV standards, too. The 42-inch LG C4 is still overall the better buy, given its much lower price, but there are many who will feel it's worth spending the extra on this Sony.

Lowest-ever price: £478
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Lowest-ever price: £649
The 48-inch LG C4 can't go quite as bright as the larger models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture. It's really balanced and easy to get the best out of, too, and there's no better TV for gaming.

Lowest-ever price: £899
We haven't tested the 48-inch version of the Philips OLED809, but it should perform very similarly to the 65-inch version – which we liked very much – only a little less bright and even sharper thanks to the higher pixel density. Expect a crisp and punchy performance with better-than-average sound and two HDMI 2.1 sockets that support all of the latest gaming features. To get this price, you need to be a Richer Sounds VIP member, but joining is instant and free.

Lowest-ever price: £1199
"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specifications (while not quite up there with those of the LG C3/C4) are strong.

Lowest-ever price: £380
At full price, the 50-inch Amazon Fire TV Omni QLED is a really good TV. With this discount it's a bit of a bargain, although we have seen it for even less. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.

Lowest-ever price: £420
While we haven't reviewed this 55-inch version, we were pleasantly surprised by the 65-inch Omni QLED and mildly blown away by the 50-inch model, even at their original prices. We expect the 55-inch model to perform very similarly, with consistent, balanced picture quality, support for all HDR formats, surprisingly thorough gaming specs, and, of course, the app-packed Fire OS smart platform. With this discount it looks like a good deal, but we have seen it drop even lower before.

Lowest-ever price: £580
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Lowest-ever price: £779
The S90D is Samsung's step-down OLED model for 2024. We haven't reviewed it so it's a bit of a punt, but the brand's other OLED TVs have been very good and this price is very tempting, especially when you consider the specs, which include 4K/120Hz support across all four HDMI sockets.

Lowest-ever price: £859
We love the 65-inch version of the C4, and the 55-inch model should be the same, only smaller. LG has made big improvements to brightness and sharpness this year, resulting in a more dynamic and exciting delivery. Sound is better, too, and gaming specs remain flawless.

Lowest-ever price: £999
This 55-inch version of the OLED809 should perform very similarly to the 65-inch model, which received a five-star verdict in our review for its punchy picture performance, strong sound and substantial gaming feature set. It also has Ambilight for that extra wow factor.

Lowest-ever price: £1099
The LG G4 looks on paper to be much like the G3 it replaced, but the second-gen MLA OLED panel can go much brighter and LG's picture processing has stepped up a gear this year. It's awesome for gaming, too.

Lowest-ever price: £875
One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb.

Lowest-ever price: £1199
The 65-inch S95D is a glorious, next-gen QD-OLED TV, and this 55-inch version should simply be a scaled-down and more affordable version. Expect dazzling colours and brightness, awesome contrast, a beautiful design and exceptional gaming specs.

Lowest-ever price: £1349
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards. This price is unlocked by ticking the coupon box before adding it to your basket.

Lowest-ever price: £1799
The Sony Bravia 8 II is a truly exceptional performer and a real all-rounder. It combines stunning brightness, colour vibrancy and sharpness with balance and naturalism, and it performs brilliantly right out of the box. Add excellent sound (by TV standards), an app-packed operating system and very good gaming specs, and you've got an awesome package.

Lowest-ever price: £650
The Amazon Fire TV Omni QLED is a much better TV than its original £1000 price suggested, so with this deal, it's a bit of a bargain (though it has previously been even cheaper). It's obviously not up there with a premium OLED, but its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.

Lowest-ever price: £800
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Lowest-ever price: £999
Hisense's 2024 flagship Mini LED scored favourably in our AV testing room thanks to its balanced picture and great gaming specs. The U8N features support for all of the major HDR formats too, which pairs nicely with the claimed 3000 nits of dazzling brightness.

Lowest-ever price: £1709
The Sony Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with some heavy discounts. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.

Lowest-ever price: £2249
The 65-inch version of the Bravia 8 II performs just like the 55-inch model, but with a small loss of sharpness (due to the same number of pixels being stretched over a larger area) and a fairly big increase in cinematic epicness. It also sounds even better, thanks to the larger size. If you're umming and ahing over whether to go for the 55- or 65-inch model, I recommend going for the bigger one.

Lowest-ever price: £1699
The 77-inch OLED809 should perform very similarly to the 65-inch model – which received the full five stars in our review – only much more cinematic thanks to that extra 12 inches of screen real estate. Expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

Lowest-ever price: £1600
While we haven't specifically tested the 77-inch version of the LG C4, experience tells us that it should perform just like the 65-inch model, which is superb. Expect punchy, sharp and detailed picture quality, reasonable sound and stellar gaming specs.

Sony Bravia 8 (K77XR80) was £3999 now £2609 at Sevenoaks (save £1390)
Lowest-ever price: £2609
We haven't tested the 77-inch version of the Bravia 8, but it should perform very much like the 65-inch model, which is our favourite 'large' OLED TV this year. Expect a bright, dynamic and sharp picture, impressive sound and solid gaming specs.

Lowest-ever price: £1049
If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets".