The Sony Bravia 8 II is our TV Product of the Year and AU$1,552 off in this epic Black Friday deal

The Black Friday sales in Australia are well and truly underway, and we’ve already seen a number of fantastic discounts across headphones, speakers and even hi-fi components. For all the savings we’ve seen so far, however, they pale in comparison to the insane AU$1,552 discount we’ve found on the Product of the Year Sony Bravia 8 II QD-OLED TV.

It’s not often we see Sony screens receiving a discount, in Australia at least, so for such a huge saving to arrive during the current Black Friday sales period, and direct from the maker itself no less, is one to take notice of.

Save 29% (AU$1,548)

Sony Bravia 8 II (65-inch): was AU$5,295 now AU$3,747 at Sony Australia

Our Product of the Year in the TVs category, the Sony Bravia 8 II is one of the very best TVs that money can buy. It exhibits a bright, vibrant and three-dimensional picture quality, along with perfect blacks and excellent shadow detail. The built-in sound system is also first-class. Use code HOLIDAYSAVE (save AU$80) and sign up for a My Sony membership (save AU$150) to get the deal price here.

View Deal

2025 has seen the release of a deluge of fantastic flagship TVs. The Sony on sale here, the LG G5 and Samsung S95F all received five-star reviews from us, so ultimately, no matter which screen you want to opt for (perhaps you’re loyal to a particular brand) you’ll be rewarded with an exemplary picture.

Choosing a TV Product of the Year at this year’s What Hi-Fi? Awards was no easy task then, and on paper, the Sony screen shouldn’t have won. It’s only available in two sizes – 55in and 65in – only has two HDMI 2.1 ports and it doesn’t go as bright as either of its competitors.

What sealed the deal for the Sony was the fact that it can still go very bright – bright enough for most scenarios – and it combines punch and dynamism with superb cinematic authenticity, by way of superb processing technology, and some very subtle sharpening that makes the image look more solid and three-dimensional than its rivals can match.

To get the full saving on this exemplary screen at the Sony Store, there are a couple of steps to go through. First, you’ll need to sign up for a My Sony membership to receive a unique discount code for AU$150 off. Apply that, and then also apply the code HOLIDAYSAVE at checkout for another AU$80 off. Plus, the good news is that right now Sony is offering free shipping on its TVs, removing the standard AU$49 fee in the process.

We can’t guarantee how long this deal will last, so if you want to get the best of the best in your home in time for Christmas, now’s the time to do it.

MORE:

• View all the What Hi-Fi? 2025 Award winners

• Lots of our readers contacted me to ask why I prefer the Sony Bravia 8 II to the LG G5 – this is what I told them

• All four of the best 2025 flagship OLED TVs are on sale, and I've ranked them so you know which to buy