Fresh from having just been named as one of the coolest brands in Britain - beaten only by Aston Martin, the iPod and YouTube - Bang & Olufsen is launching this slick-looking pocket player, the BeoSound 6.
Featuring a characteristic B&O styling job, by Steffen Schmelling, the player stands just over 9cm tall, is 12.2mm thick, and weighs 65g. The display is a 4.6cm TFT LCD, and the player supports MP3, WMA and OGG file formats.
Music can be played from the 4GB internal storage via built-in speakers, or using the Bang & Olufsen A8 headphones supplied as standard. BeoPlayer software is used to transfer and organise music using a PC or Mac, with iTunes being supported via an BeoSound 6 plug-in.
The battery is designed to give up to 40 hours' playback between charges, and the player comes complete with a USB cable, a travel charger and a leather case.
And just to make sure it can withstand the rigours of portable life, the stainless steel and soft-touch lacquered plastic case has been tested in B&O's celebrated torture chamber, for resistance to scratching, extremes of temperature, impacts such as those caused by dropping it, and hand-lotion!
The BeoSound 6 goes on sale in October/November, and is expected to sell for around £350.