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The best OLED TV deals 2026: the lowest prices on five-star TVs

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Great savings on the top-scoring OLED TVs we have tested and rated, from 42-inch to 77-inch models

Panasonic Z95B 65-inch OLED TV
(Image credit: What Hi-Fi? / Netflix, NASCAR: Full Speed)
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Looking for a shiny new OLED TV?

Each TV below has been fully tested and recommended by our review team, so you can be sure you're not just buying any OLED but one that's expert-approved. We've also checked every price to ensure it’s the lowest available right now, so you're getting a great OLED at the best price.

42-inch OLED TV deals

LG C5 42-inch ( OLED42C5)
What Hi-Fi? Awards Winner
Save £400
LG C5 42-inch ( OLED42C5): was £1,099 now £699 at Peter Tyson

The 42-inch LG C5 is the best small OLED TV we’ve tested offering flawless gaming specifications and a solid, immersive picture. Just make sure to budget for a soundbar with it as the TV’s speakers are distinctly average.

Read our LG C5 42-inch review

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48-inch OLED TV deals

Samsung S90F 48-inch (QE48S90F)
Five Stars
Save £601
Samsung S90F 48-inch (QE48S90F): was £1,500 now £899 at Peter Tyson

The Samsung S90F is an excellent OLED TV, especially the 48-inch model, which offers excellent gaming features and a punchy bright picture that will delight most people. Just be aware its speakers are a little on the quiet side.

Read our Samsung S90F 48-inch review

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LG C5 48-inch (OLED48C5)
Save £550
LG C5 48-inch (OLED48C5): was £1,399 now £849 at Smart Home Sounds

The 48-inch LG C5 is a brilliant small-ish OLED TV for anyone short on space. It's bright with flawless gaming specs and excellent app support, making it a rare find in the 48-inch OLED market.

Read our LG C5 48-inch review

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55-inch OLED TV deals

LG C5 55-inch (OLED55C5)
LG C5 55-inch (OLED55C5): was £1,900 now £1,099 at Peter Tyson

The 55-inch LG C5 was one of the best TVs of 2025, offering excellent gaming specifications, solid picture quality, stellar app support and good, by TV standards, audio. If you’re looking for a well rounded performer this is the one to get.

Read our LG C5 55-inch review

Deal also at Richer Sounds

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Sony Bravia 8 II 55-inch ( K55XR8M2)
What Hi-Fi? Award Winner
Save £700
Sony Bravia 8 II 55-inch ( K55XR8M2): was £2,499 now £1,799 at Sevenoaks Sound and Vision

It’s not cheap, even on a deal, but the Sony Bravia 8 II is our current favourite OLED. So much so, that we gave it a What Hi-Fi? Award. If you want the best picture and audio quality possible on an OLED this is the one to get. Remember to use the code GDTV200 to get £200 off.

Read our Sony Bravia 8 II 55-inch review

Deal also at Richer Sounds

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Sony Bravia 8
Save £950
Sony Bravia 8: was £2,199 now £1,249 at Richer Sounds

We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. The Bravia 8 won a What Hi-Fi? Award in 2024 for its balanced, immersive picture, impressive motion handling and good audio by TV standards. A solid all-rounder, available with an extra £50 off with the code RSTV50.

Read our Sony Bravia 8 65-inch review

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65-inch OLED TV deals

Samsung S95F (QE65S95F)
Five Stars
Save £700
Samsung S95F (QE65S95F): was £2,699 now £1,999 at Richer Sounds

The Samsung S95F is the Korean brand's best-ever OLED TV. It's stunningly bright, vibrant and sharp, boasts a gorgeous design and has excellent gaming features, including four HDMI 2.1 sockets. Get £300 off with the code RSTV300 and get a free Samsung SP-LFF3C projector worth £349 to boot.

Read the full Samsung S95F review

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Sony Bravia 8 II (K65XR8M2)
Save £900
Sony Bravia 8 II (K65XR8M2) : was £2,999 now £2,099 at Smart Home Sounds

If you’re after the best picture quality possible then the Sony Bravia 8 II is the best option right now. Sure, even with current deals, it is slightly more expensive than many rivals, but it is the top performer you can get. So if you’re a cinephile or serious movie fan, we think it’s worth the added investment – save £200 with the code SHSTV200.

Read our Sony Bravia 8 II 65-inch review

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LG G5 65-inch (OLED65G5)
Five Stars
Save £1,300
LG G5 65-inch (OLED65G5): was £3,299 now £1,999 at Sevenoaks Sound and Vision

Given that we were disappointed by the picture tuning of the LG G6, the LG G5 remains the best premium OLED from LG we’ve seen in quite some time and a better option for gamers than the Bravia 8 II, thanks to four full speed HDMI 2.1 inputs. At its current price, it’s also fantastic value by premium OLED TV standards – save £300 with the code GDTV300.

Read our LG G5 65-inch review

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77-inch OLED TV deals

Philips OLED809 (77OLED809)
Save £1,600
Philips OLED809 (77OLED809): was £3,299 now £1,699 at Richer Sounds

The 77-inch OLED809 should perform very similarly to the 65-inch model, which received the full five stars in our review, but those extra 12 inches of screen real estate ought to make it feel much more cinematic. As with the other models, you can expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

Read our Philips OLED809 65-inch review

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LG C5 77-inch (OLED77C5)
LG C5 77-inch (OLED77C5): was £3,799 now £2,199 at Peter Tyson

Bigger is always better right? If you agree with that sentiment then we’d suggest checking out the 77-inch LG C5. The set shares the same core DNA as its smaller siblings and has had a hefty sum knocked off its price thanks to this stellar deal.

Read our LG C5 55-inch review

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Sony Bravia 8A (K77XR8AB)
Save £1,000
Sony Bravia 8A (K77XR8AB): was £3,399 now £2,399 at Amazon

The 8A is virtually identical to the five-star Sony Bravia 8, with the only differenceS being a non-backlit remote and fewer credits and free months for Sony Pictures Core. The picture remains unchanged – and should look even more cinematic in 77 inches.

Deal also at Currys

Read our Sony Bravia 8 65-inch review

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When's the best time to buy an OLED TV?

OLED TV prices go up and down throughout the year in general. As an added layer of complexity there's also usually a prolonged overlap where older models remain on sale at discounted prices after their successors have launched. So it's not always easy to know when to pull the trigger on your purchase.

In general we advise people to keep an eye on a specific set we've tested that has caught their eye and jump when they see a price that meets their specific budget and needs. With 2026 releases such as the LG C6 now out in the wild, we're starting to see some stellar drops on 2025 OLEDs that should continue over the next few months. Though if you're an avid deal hunter, we often see the best prices appear during sales events such as Black Friday if you're willing to wait.

It's also worth keeping an eye on specialist retailers who tend to follow the same sales patterns as their big retail rivals, but also drop sporadic flash deals throughout the year.

MORE:

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Alastair Stevenson
Alastair Stevenson
Editor in Chief

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time. 

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