From today Sky Sports will be available on a pay-as-you-go basis on NOW TV, Sky's internet TV service.
For £9.99, customers can get unlimited 24-hour access to all six Sky Sports channels on devices such as the Xbox 360, smartphones, tablets and computers.
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Viewers will get access to matches from Barclays Premier League and UEFA Champions League, all 19 Formula 1 Grands Prix, all ten Ashes test matches, three of golf's four majors including The Masters and exclusive ATP Tennis.
NOW TV already offers instant access to Sky Movies, with a choice of 600 films on demand.
Sky announced the pay-per-view service was coming back in January, and the servie is now live on NOW TV.
By Andy Clough