Orange users get free TV direct to their mobiles

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Starting this week, Orange customers can watch shows like The Mighty Boosh and Soccer AM free on their mobiles.

Zap! is a new ad-supported video magazine which can be accessed by Orange customers with video-enabled 2G or 3G handsets. Updated twice daily, the magazine is free to browse.

"We've found people are happy to watch a quick advert in exchange for free video," said Steve Wallage of Orange UK.

Zap! will feature content from a range of broadcasters including BBC Worldwide, Sky, ITV and ITN.

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