Dixons online store ceases trading today

By Joe Cox
published

After Dixons stores on the High Street rebranded as Currys and PC World, the website has now gone the same way, redirecting to Currys.co.uk

More than six years since Dixons exited the UK high street, the Dixons retail website in the UK will cease trading today.

The website will be redirected to Currys.co.uk, following in the footsteps of the high street shops, which first became Currys.digital and now Currys PC World stores.

Dixons Retail, founded in 1937, remains one of Europe's biggest consumer electronics retailers but the Dixons brand will now only be visible in the form of Dixons Travel shops at UK airports.

Dixons Travel, Currys, PC World and other operations such as Pixmania are all part of the Dixons Retail group.

A note on the Currys website makes it clear that purchases and agreements made with Dixons.co.uk will be covered by Currys.co.uk, including warranties, returns and orders.

Dixons Retail announced in June this year that it would be closing more stores than planned with the number of stores reduced from 557 to 400.

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Joe Cox
Joe Cox
Content Director

Joe is Content Director for T3 and What Hi-Fi?, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for more than 15 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).