WHS&V testing methods
Further to my points over in the 'Mains conditioner' thread/hifi section I changed my mind and can now be bothered to post here ... on topic;
Why do you not use industry standard calibration equipment to set-up sets/projectors? It very much seems you calibrate by eye which is in most cases inaccurate. Most other publications use approved standards before they evaluate TV's. It would clearly give a more level field. Further more you could then give your findings and suggest settings, something many here asked you for but you seem cagey to oblige. Another bonus would be slightly more technical info as with regards to the out of box settings and how far they deviate from the suggested Rec709/D65 standards and whether it is possible to accurately adjust.
The hard/software is surely not too expensive and a basic calibration can be carried out in a relatively short period of time, time probably well spent considering the amount of sets you review.