Meet the new boss, same as the old boss...?

Andrew Everard
Wed, 24 Feb 2010, 1:36pm
I've read this several times now, and I still can't work out the twisted corporate logic involved. See what you think...
"TOKYO (Dow Jones)--Sony Corp. said Wednesday that it will restructure its network services operations by absorbing the business into the parent company.
The company's network services operations are currently a part of its game unit Sony Computer Entertainment Inc.
The reorganization will proceed in three stages; Sony Computer Entertainment will change its name to SNE Platform, but its key game console and software operations will then be split off to a new company called Sony Computer Entertainment.
"Sony will then absorb SNE Platform effective April 1."
???
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Maybe the key is in the date given?!
I'll abreviate Sony's network services operations as NSO.
- NSO is currently in SCEI
- SCEI will be split in SCE and SNE Platform
- NSO will be in SNE Platform
- SNE Platform will be absorbed by the parent company Sony.
Thus the game console and software operations formerly in SCEI will remain the only seperate entity.
As April 1 is the first day of the fiscal/business year for most companies in Japan and a lot of corporate activity (appointment of new directors, etc. etc.) takes place as of April 1 I'm doubting an April fools prank.
Ah yes, that makes perfect sense now...