Want fuss-free streaming? The Amazon Fire TV Stick 4K is 58% off for Black Friday

Amazon Fire TV Stick 4K Max (2nd Generation) video streamer

(Image credit: What Hi-Fi?)

Amazon very much led the charge in starting the Black Friday sales this year, and as usual, has offered some generous discounts on its own products.

And we're very pleased to see the (predictable) inclusion of Fire TV Sticks, Amazon's own streaming devices that continue to sell like hotcakes despite the rise in smart TVs.

If your funds can stretch, you could also consider the Amazon Fire TV Stick 4K Max. It's on sale for £40 at Amazon, and boasts a faster processor, double the storage and an Ambient Experience feature – check out our Amazon Fire TV Stick Black Friday guide for more information.

However if you're just looking to simply stream in 4K, the regular Amazon Fire TV Stick 4K will suit you just fine.

We haven't actually reviewed this second-generation model, but the previous model received five stars and a What Hi-Fi? Award.

We're confident in recommending this newer incarnation, which is 30% faster thanks to its quicker 1.7GHz processor.

As the name suggests, 4K streaming is supported. But it doesn't stop there – all four formats of HDR (Dolby Vision, HLG, HDR10 and HDR10 Plus) are supported as well as Dolby Atmos for more immersive audio, making this streaming stick a true all-rounder.

As an Amazon product, Alexa voice control is included, and this can extend to controlling your TV, soundbar or AV receiver.

The main draw, of course, is the apps – and the Fire TV operating system is packed with choices including Prime Video, Netflix, Disney+, Apple TV, BBC iPlayer and Paramount+.

Amazon also advertises their Fire TV Sticks as the only streaming media player with the Xbox app, allowing you to stream games to your TV without the need for a console. Pretty nifty.

If you're after a fuss-free way to stream 4K content to your TV, you'll struggle to do better than the Amazon Fire TV Stick 4K. The Max alternative or the Google TV Streamer may boast more power, but they can't compete with the Amazon Fire TV Stick 4K's price – get it now for £24.99 at Amazon.

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Daniel Furn is a staff writer at What Hi-Fi? focused on all things deal-related. He studied Magazine Journalism at the University of Sheffield before working as a freelance journalist covering film, TV, gaming, and consumer tech. Outside of work, he can be found travelling far-flung corners of the globe, playing badminton, and watching the latest streaming sensation (in 4K HDR, of course).

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