Quick! The LG C3 OLED TV has dropped to its lowest-ever price

LG C3 OLED TV with images of England football players on screen
(Image credit: LG/Amazon)

Just in time for a summer of sport, Amazon has dropped the price on our favourite 42-inch TV to its lowest ever price – no discount codes required. Even better, if you're a Prime member, you could have it plugged in and ready to go by the weekend.

The LG OLED42C3 has been sitting around the £800-£850 mark for most of this year, which is not a bad price at all for a TV as good as this one. However, this deal from Amazon takes our current What Hi-Fi? Award winner to £762, almost 50% off its launch price of £1499 last year.

It also undercuts other major UK retailers, including Argos and John Lewis (£836), and beats the next-best price we saw the TV fall to in January without the need for discount codes (£849, Sevenoaks). 

LG's 42-inch C3 OLED is, in our books, the 'Best 40-43in TV' and a cracking option if you're looking for a premium albeit modest-sized telly to arrive in time for Euro 2024.

Want a bigger screen? The best price we've found for the 48-inch C3 is £859 at Amazon, while the best price for the 55-inch C3 is currently £988 at Amazon.

LG OLED42C3 OLED TV £1500 £762 at Amazon (save £738)What Hi-Fi? Award winner
Read our full LG OLED42C3 review

LG OLED42C3 OLED TV £1500 £762 at Amazon (save £738)
The 42-inch C3 has dropped to a seriously good price here. This is simply the best TV available at this size, both in terms of picture performance and features. The sound lets it down somewhat, but hopefully this discount leaves a little money for a soundbar.
What Hi-Fi? Award winner
Read our full
LG OLED42C3 review

This smallest set in LG's middle-sitting OLED series is, as we concluded in our OLED42C3 review, "the best 42-inch TV we’ve tested". It combines class-leadingly crisp and detailed picture quality with arguably the best user experience out there, and it is also an unmatched option for gamers – the 42-incher actually snatched a second What Hi-Fi? Award, winning the 'Best Gaming TV' accolade too.

The 42OLEDC3's picture strengths include deep, inky black depths and punchy, rich colours that immediately capture the attention – and keep it. Pair that with crispness, fine detail and striking contrast, and it is hard to pick holes in the C3. 

Its extensive webOS software makes for easily one of the best and most intuitive TV operating systems on the market, too. And as for those gaming specs, you couldn't really ask for more. With four full bandwidth HDMI 2.1 sockets capable of handling 4K/120Hz gameplay with VRR and ALLM activated, anyone with a PS5 and an Xbox Series X will find a valiant partner for them in the C3.

Sound quality from the TV's built-in speakers isn't great – our expert reviews team said they offered "a rather dull delivery" – so we'd recommend using the money you'll save with this excellent deal to pick up one of our recommended soundbars

As for the size, while we wouldn’t recommend that someone who has room for a 65-inch TV goes for a 42-inch model instead, there is a benefit to going small – pixel density. Because the pixels are more tightly packed, sharpness is increased, and the crispness of the OLED42C3’s delivery is utterly impressive.

Ultimately, the LG C3 is an excellent TV and, at this price, a very compelling buy. Yes, this year's newly launched 42-inch C4 OLED TV may well likely top last year's C3 (not least if the 65-inch C4 OLED TV review performance is anything to go by), but that is currently almost twice the price – £1299 – and not going to drop too far anytime soon. For well under a grand, the LG 42OLEDC3 for £762is exceptional.

MORE:

Check out our full list of the best OLED TVs

And our picks for the best TVs overall

As well as the best TV deals

Verity Burns

Verity is a freelance technology journalist and former Multimedia Editor at What Hi-Fi?. 

Having chalked up more than 15 years in the industry, she has covered the highs and lows across the breadth of consumer tech, sometimes travelling to the other side of the world to do so. With a specialism in audio and TV, however, it means she's managed to spend a lot of time watching films and listening to music in the name of "work".

You'll occasionally catch her on BBC Radio commenting on the latest tech news stories, and always find her in the living room, tweaking terrible TV settings at parties.