ITV joins NewTV, the smartphone streaming service designed to take on Netflix

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There will be a subscription and ad-free model, with the service launching in 2019. Disney, Fox, NBC Universal, Sony Pictures, Paramount and Warner Media are all involved.

ITV, along with others including Disney, Fox, some Wall Street banks and the wealthy Walton family, has made a combined $1bn (£770m) investment into a new video streaming service called 'NewTV'.

Although the name might be temporary, the message is clear: try to win over customers watching on mobile devices and tablets who are deeply allied to Netflix's service.

Adam Smith

Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.