This excellent streaming service just won a What Hi-Fi? Award – and now it's half price for Black Friday

(Image credit: What Hi-Fi?)

In a world where streaming is increasingly becoming the main way we watch our favourite movies and TV shows, it can be tricky to decide which service is worth your monthly subscription.

Firstly, there are so many on the market, from big hitters such as Netflix and Disney Plus, to more niche platforms such as BFI Player (for indie films) and Shudder (horror movies).

That saves you a total of £30 for that period before it goes back up to its regular cost. This gives you a decent amount of time to enjoy its offerings and decide whether you want to continue, all at a discounted price.

You can take advantage of this deal if you are in the US as well, as the price has dropped from $12.99 to $5.99 per month.

But what's so special about Apple's streaming platform? First off, its high-quality streaming performance really sets it apart.

It has a higher streaming bitrate compared to Netflix or Prime Video (which averages between 10 and 25 Mbps), as Apple TV averages around 25 to 40 Mbps and can even stretch to 45 Mbps.

We say in our review: "Compared with even the best Netflix, Disney Plus and Amazon Prime Video streams, content from Apple TV looks noticeably sharper, cleaner and more detailed."

We’re not talking 4K Blu-ray levels of crispness and control, of course – discs can exceed bitrates of 100 Mbps, after all – but Apple TV gets closer than any of its mainstream rivals.

In terms of sound, the service delivers Dolby Atmos soundtracks with a satisfying amount of immersion and control.

There are some great shows and movies, too. When it comes to TV shows, it offers the likes of Severance, Black Bird, Platonic, Shrinking, Ted Lasso and Pluribus, all of which have scored highly with critics and audiences.

Then there’s Slow Horses – one of the very best TV shows of the last few years, at least as far as the What Hi-Fi? team is concerned.

Its film offerings are less impressive, however, but films such as Coda, Killers Of The Flower Moon, Tetris and Finch are still on the menu.

If you want to save some cash while getting access to this Award-winning streaming service, this is the time to do it.

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Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.

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