The best early Black Friday TV deals 2025: the cheapest prices on the OLEDs, Mini LEDs and LCDs that our experts recommend

Lowest-ever price: £849
The smallest version of the C5 is now the very best 42-inch TV you can buy – and it has the What Hi-Fi? Award to prove it. It's admittedly not a big improvement on the C4, but seeing as it currently costs barely any more, you may as well get the new model. Expect balanced picture quality, excellent smart and flawless gaming specs.

Lowest-ever price: £1099
Sony's first 42-inch OLED, the XR-42A90K, is a high-end treat, particularly if picture authenticity is your priority. It sounds great by TV standards, too. The 42-inch LG C4 is still overall the better buy, given its much lower price, but there are many who will feel it's worth spending the extra on this Sony.

Lowest-ever price: £649
The 48-inch LG C4 can't go quite as bright as the larger models, but it can go brighter than its C3 predecessor, making for a fantastically dynamic and punchy picture. It's really balanced and easy to get the best out of, too, and there's no better TV for gaming.

Lowest-ever price: £949
The 48-inch LG C5 is a brilliant small-ish OLED TV. We gave it a five-star review for its bright, punchy picture and flawless gaming specs, and it's become the TV we recommend for most people.

Lowest-ever price: £1099
The Panasonic Z90B defeated its LG C5 and Samsung S90F rivals to take home a 2025 What Hi-Fi? Award. Fantastic, cinematically accurate picture quality combines with good gaming specs and support for all four of the main HDR formats to create a winning 48-inch TV.

Lowest-ever price: £1199
"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specifications (while not quite up there with those of the LG C3/C4) are strong.

Lowest-ever price: £360
At full price, the 50-inch Amazon Fire TV Omni QLED is a really good TV. With this discount it's a bit of a bargain, although we have seen it for even less. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.

Lowest-ever price: £387
The 50-inch TCL C6KS would have been strong value at its £549 launch price, so when we reviewed it at £419, we discovered an exceptional TV for the money. So exceptional, in fact, that we gave it an Award! And now you can buy it for even less.

Lowest-ever price: £410
While we haven't reviewed this 55-inch version, we were pleasantly surprised by the 65-inch Omni QLED and mildly blown away by the 50-inch model, even at their original prices. We expect the 55-inch model to perform very similarly, with consistent, balanced picture quality, support for all HDR formats, surprisingly thorough gaming specs, and, of course, the app-packed Fire OS smart platform. With this discount it looks like a good deal, but we have seen it drop even lower before.

Lowest-ever price: £580
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Lowest-ever price: £779
The S90D is Samsung's step-down OLED model for 2024. We haven't reviewed it so it's a bit of a punt, but the brand's other OLED TVs have been very good and this price is very tempting, especially when you consider the specs, which include 4K/120Hz support across all four HDMI sockets.

Lowest-ever price: £859
We love the 65-inch version of the C4, and the 55-inch model should be the same, only smaller. LG has made big improvements to brightness and sharpness this year, resulting in a more dynamic and exciting delivery. Sound is better, too, and gaming specs remain flawless.

Lowest-ever price: £1099
The LG G4 looks on paper to be much like the G3 it replaced, but the second-gen MLA OLED panel can go much brighter and LG's picture processing has stepped up a gear this year. It's awesome for gaming, too.

Lowest-ever price: £875
One of the biggest surprises of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb.

Lowest-ever price: £1050
The LG C5 is a What Hi-Fi? 2025 Award-winner, and for good reason. With a rich, solid and engaging picture, excellent contrast and LG's famously stacked features – including a whopping four HDMI 2.1 sockets for the gamers out there – the LG C5 is an exceptional OLED TV.

Lowest-ever price: £1349
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards. This price is unlocked by ticking the coupon box before adding it to your basket.

Lowest-ever price: £1799
The Sony Bravia 8 II is a truly exceptional performer and a real all-rounder. It combines stunning brightness, colour vibrancy and sharpness with balance and naturalism, and it performs brilliantly right out of the box. Add excellent sound (by TV standards), an app-packed operating system and very good gaming specs, and you've got an awesome package.

Lowest-ever price: £650
The Amazon Fire TV Omni QLED is a much better TV than its original £1000 price suggested, so with this deal, it's a bit of a bargain (though it has previously been even cheaper). It's obviously not up there with a premium OLED, but its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.

Lowest-ever price: £789
The 65-inch version of the TCL C7K was £1099 at launch, but had dropped to £899 by the time we reviewed it. It's an exceptional TV for that price, delivering brilliant brightness, colours and contrast with movies and games alike. And now it can be bought for even less.

Lowest-ever price: £800
We haven't fully tested the B4, which is LG's entry-level OLED TV for 2024, but we have seen it in action at a launch event and it looked good. Expect a less-bright and less-sharp version of the C4 and you should be very happy. It even supports 4K/120Hz gaming in a first for the B series.

Lowest-ever price: £899
Hisense's 2024 flagship Mini LED scored favourably in our AV testing room thanks to its balanced picture and great gaming specs. The U8N features support for all of the major HDR formats too, which pairs nicely with the claimed 3000 nits of dazzling brightness.

Lowest-ever price: £1099
The new LG C4 is a surprisingly big upgrade on the C3, proving brighter, sharper and with much better sound. This is the mid-range OLED TV to beat and this discount is much larger than we would expect to see at this point in the TV's life.

Lowest-ever price: £1499
The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals can't match. And, right now, Richer Sounds is offering it for vastly less than other retailers, including Amazon.

Lowest-ever price: £1709
The Sony Bravia 8 is a small but worthwhile upgrade on the Award-winning A80L, and it's now available with some heavy discounts. This is a great TV that's balanced, immersive and even boasts good sound by TV standards.

Lowest-ever price: £1135
While it isn't perfect, Samsung's 2024 flagship 4K QLED model, the QN95D, is worth considering if you really don't want an OLED model. It's bright, punchy and sharp, and its gaming specs are great.

The Samsung S95F is the Korean brand's best-ever OLED TV. The visuals are stunningly bright, vibrant and sharp; the design of the TV is gorgeous; and there are excellent gaming features, including four HDMI 2.1 sockets. One of the absolute best TVs of the year, and now heavily discounted.

Lowest-ever price: £1899
The Panasonic Z95A has a lot going for it. The display is incredibly bright, it provides a natural and authentic picture, and the advanced Dolby Atmos speaker system sounds much better than the vast majority of TVs. The Fire TV operating system is also super-simple to use and packed with streaming apps.

Lowest-ever price: £2199
The 65-inch version of the Bravia 8 II performs just like the 55-inch model, but with a small loss of sharpness (due to the same number of pixels being stretched over a larger area) and a fairly big increase in cinematic epicness. It also sounds even better, thanks to the larger size. If you're umming and ahing over whether to go for the 55- or 65-inch model, I recommend going for the bigger one.

Lowest-ever price: £1599
The 77-inch OLED809 should perform very similarly to the 65-inch model – which received the full five stars in our review – only much more cinematic thanks to that extra 12 inches of screen real estate. Expect a punchy, vibrant picture performance, good sound (by TV standards) and support for all of the latest gaming features across the two HDMI 2.1 sockets.

Lowest-ever price: £1600
While we haven't specifically tested the 77-inch version of the LG C4, experience tells us that it should perform just like the 65-inch model, which is superb. Expect punchy, sharp and detailed picture quality, reasonable sound and stellar gaming specs.

Lowest-ever price: £2399
Bigger is always better, right? If you agree with that sentiment, we suggest checking out the 77-inch LG C5. The set shares the same core DNA as its smaller siblings and has had a hefty sum knocked off its price thanks to this stellar deal.

Lowest-ever price: £2609
We haven't tested the 77-inch version of the Bravia 8, but it should perform very much like the 65-inch model, which is our favourite 'large' OLED TV this year. Expect a bright, dynamic and sharp picture, impressive sound and solid gaming specs.

Lowest-ever price: £2499
If you want a huge, brand-new OLED TV, the 83-inch LG C4 should definitely be on your shortlist. We haven't yet been able to test this particular size, but it should perform similarly to the excellent 65-inch version – only much bigger and therefore more cinematic.

Lowest-ever price: £3599
If you want the absolute biggest version of the LG C5, this is it. Honestly, the price rise is proportionally much bigger than the increase in inches from the 77-inch model, but there's no beating size when it comes to home cinema.

Lowest-ever price: £1049
If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets".

Lowest-ever price: £1999
If you're looking for an absolutely huge TV (perhaps instead of a projector and screen), you have to check out the 98-inch TCL C7K. This is a Mini LED TV with 2000 independent dimming zones and a peak brightness of 3000 nits. Crucially, it performs brilliantly for its price, which is remarkably small for a TV so massive.