Prime Day is great and all that, but Amazon isn't the only retailer offering big discounts and shopping elsewhere can actually get you a better deal on your next TV.
One of the very, very best TVs you can buy right now is the LG OLED55CX, which is the core model in LG's 2020 OLED TV range. It launched at £1799, we gave it a full five-star rating when we reviewed it at £1699, and you can now buy it for just £1399.
Lots of retailers, including Amazon, will sell you this CX model for £1399, but John Lewis is sweetening the deal by offering a £100 E-Gift Card when you buy the TV from its website.
The C9 that the CX replaces was already a superb performer – a 2019 What Hi-Fi Awards Product of the Year, in fact – but the new model improves upon it in a number of key areas, most notably dark detail, colours and motion handling.
It's got a great feature set, too, including HDMI 2.1 sockets that support next-gen gaming features such as VRR (Variable Refresh Rate), 4K@120Hz (also known as HFR) and ALLM (Auto Low Latency Mode) – great for those planning to buy an Xbox Series X or PS5.
BBC iPlayer has belatedly been added to the smart platform, too, meaning most of the important apps are now on board. ITV Hub, All 4 and My5 are still missing, though.
All told, this is an absolutely brilliant TV, and it's now available at its lowest ever price. Buy with confidence.
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The very best Prime Day deals
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- 25% off beer, wine and spirits (opens in new tab)
- Amazon Echo deals: cheapest price on every Echo speaker
- Amazon Echo Dot (3rd Gen) (opens in new tab)
£50£18.99 - Amazon Echo Studio 3D Audio smart speaker (opens in new tab)
£189.99£139.99 - Amazon Fire tablet deals: save on Amazon tablets
- Amazon Fire TV Stick deals: all the best deals
- AirPods 2 + Charging Case (opens in new tab)
£159.00£128 - Astell & Kern A&norma SR15 hi-res player (opens in new tab)
£599£399 - Bowers & Wilkins PX7 wireless, ANC headphones (opens in new tab)
£349£228 - Bose Soundsport Free (opens in new tab)
£180£111 - Bose SoundLink II (opens in new tab) wireless headphones
£199£117 - Bose Solo 5 soundbar (opens in new tab)
£240£125 - Cambridge Audio wireless earbuds (opens in new tab)
£100£89.95 - JBL Boombox (opens in new tab)
£399£189 - Mission LX-2 stereo speakers (opens in new tab)
£179£159 - Panasonic 43-inch 4K TV (opens in new tab)
£499£339 - Sonos Beam (opens in new tab)
£399£359 - Sony wireless noise-cancelling headphones (opens in new tab)
£150£71 - Sony Walkman NW-A55L (opens in new tab)
£180£129 - Sony WH-1000XM3 wireless headphones (opens in new tab)
£330£238.79 - Sony HT-ST5000 Dolby Atmos soundbar (opens in new tab)
£1500£949 - Ultimate Ears Wonderboom 2 (opens in new tab)
£89.99£29.99 - Up to 30% off batteries and cables (opens in new tab)
- Yamaha CRX-N470D system (opens in new tab)
£350£219