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Save £20 on Amazon Prime membership for today only

Amazon has unveiled the date of Prime Day 2017, with the deals extravaganza undergoing a slight tweak this year.

Though Prime Day will officially be held on Tuesday 11th July, Amazon is kicking things off a little earlier for members of its Prime service. Subscribers will be able to take advantage of discounts from 6pm on the previous day, Monday 10th.

The elongated format means there will be 30 hours of deals for you to monitor with your bank card(s) at the ready.

Andy Madden
Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.