We've seen various curved, bendable and even rollable screens from LG (and Samsung) in recent years, and after rumours last month, LG Display has confirmed it is investing a hefty KRW 1.99 trillion (around $1.75bn or £1.33bn) in a new flexible OLED display production line.
The new line will specialise in making bendable OLED screens that can be used in flexible mobile phones. Just last week it emerged the company was working on a foldable phone that can double as a tablet.
LG is already pumping out plenty of the necessary displays using existing lines, but this new investment is said to be in preparation for "the approaching era" of flexible phones.
According to IHS DisplaySearch, a market research firm, the flexible OLED market is expected to grow from 59 million shipments in 2016 to 416 million in 2020.
Or if you prefer to keep your OLED screens flat, you can marvel at the company's excellent 4K OLED TV line-up...
MORE: 9 of the best 4K TVs