Best TV Buying Guide: Welcome to What Hi-Fi?'s round-up of the best TVs you can buy in 2021.
There's just one problem with 4K TVs: there are so many of them! Start from scratch and it can be almost impossible to work out which one is best for you. We're here to help, though, so before you tumble down the well of indecision, allow us to take you by the hand and lead you along the path to TV perfection.
We've run the rule over all the major televisions we've tested to bring you the best TVs available in 2021. If a TV is on this list it's a bonafide hit, so you know you're getting top bang for your buck.
These TVs are the very best options for feasting your eyes on all the Ultra HD content that's now available – the likes of Amazon, Netflix, Disney+, Google Play Movies and Apple TV are full of 4K TV shows and movies at this point. Plus you can buy 4K Ultra HD Blu-rays. Basically, there's never been a better time to take the plunge.
Below you'll find TVs of various sizes, budgets and technologies, from 55 inch TVs to OLED TVs, small TVs to cheap TVs, and even 8K TVs. If gaming is your priority, take a look at our round-up of the best gaming TVs you can buy, which goes into extra detail on game-specific features to look our for.
Do also take a look at our guide on how to choose the right TV for your needs, and check out our round-up of the best TV wall mounts if you're looking to get your set on the wall. Without further ado, here's our pick of the best TVs you can buy right now.
LG’s C-series model has been the go-to pick of its OLED range for several years. It has always been the most affordable model with the company’s best panel and picture processing wizardry. Spending more would get you a fancier design and potentially better sound, but the picture would be no different.
That’s not the case in 2021. LG has introduced a new, brighter and sharper ‘OLED Evo’ panel, and the C1 doesn’t have it.
With so much of the focus on the upgraded G1, it’s perhaps predictable that the C1 isn’t much of an improvement on its predecessor, but there wasn’t much that needed improving. The picture performance and feature set were already exemplary, and LG has slightly improved the former with its new Cinematic Movement motion processing and enhanced de-contouring feature (which reduces banding), and slightly improved the latter with a better menu system and a more complete app selection.
The G1's picture is undeniably better in terms of brightness, sharpness and detail, but we're not talking huge margins and most people will struggle to justify the extra $500, particularly when the niche design and weaker sound are taken into account.
Ultimately, in bang-for-buck terms, the C1 is the better buy. In fact, it's the most recommendable TV available right now.
Read the full LG OLED65C1 review
It's official: 48 is the new 55. Time was that you couldn't get an OLED TV under 55in, but then LG launched the world's first commercially available 48in OLED set. And now Sony has one of its own.
Sony has embraced the smaller size, making the TV as petite as possible thanks to its tiny bezels and low pedestal stand. It does have a rather large enclosure bolted onto the back (to house the speakers, processing hardware and connections), but you'll only notice if you look at the set side on.
Disappointingly – and somewhat surprisingly for such a cutting-edge TV – it lacks some next-gen HDMI features like 4K@120Hz (HFR), VRR (Variable Refresh Rate) and Auto Low Latency Mode (ALLM – basically automatic switching to the TV's game mode when appropriate). Which is bad news for gamers looking to hook up a PS5 or Xbox Series X.
But that's about the only fault we can find with this TV. Sony's X1 Ultimate processor makes images suitably stunning, there's plenty of dark detail on show, and it serves up pretty much every streaming app you could hope for. Motion control is still industry-leading, and in terms of sharpness and detail, there's never been a better TV at this size. If you can stump up the funds, you will not be disappointed.
Read the full Sony XBR-48A9S review
For the last few years, the C-class model has been the sensible choice of each new LG OLED range. Until now, it has been the most affordable model with the latest panel and picture processing tech: go further up the range and you might get better sound and a fancier design, but you won’t get a better visual performance.
For 2021, though, LG has introduced a new ‘OLED Evo’ panel that promises increased brightness and sharpness, and to get the Evo panel you have to step up to the G1. That’s slightly disappointing because you also end up paying extra for a rather niche design (the G1 is designed to be wall-mounted, to the extent that there's no stand or feet in the box) that you may not want.
Still, if the design works for you and you don't mind forking out the extra £500, the G1 is undoubtedly the best OLED that LG has ever produced. It takes the picture performance of last year’s GX and CX and improves upon it in almost every way, particularly in terms of brightness, sharpness and detail. That makes it a seriously stunning picture performer. It's also packed with apps and next-gen HDMI features, including 4K@120Hz on all four sockets.
Sound is less strong, but if you were always planning to combine your new TV with a separate sound system and the design works for you (and you've got deep pockets), the G1 should be seriously considered.
Read the full LG OLED65G1 review
The XBR-65X900H was less "Ready for PS5" at launch than the marketing suggested, but it does now have 4K@120Hz support and is still due to get VRR and ALLM (neither of which the PS5 currently supports) via a future firmware update.
With or without these console gaming features, this is an awesome TV. There are plenty of connections for hooking up partnering kit, and you won't be wanting for onboard tech: this is a full-array LED-backlit TV with local dimming, and supports the HDR10, HLG and Dolby Vision HDR standards, and Dolby Atmos for sound. It’s also Netflix Calibrated and IMAX Enhanced.
And the picture quality? Excellent. Sony’s X-Motion Clarity motion processing technology is reliably superb, making fast-moving pictures like games, sports and action films as smooth as butter. There are plenty of options to fiddle with, but just leave it on auto and you'll still be treated to a great experience visually. It even impresses on the audio front, with a high degree of precision making both voices and sound effects nice and clear. Ideal for both gamers and non-gamers alike.
Read the full Sony XBR-65X900H review
We'd been waiting for this moment for a long time. After years of waiting, LG finally launched the first 48-inch OLED TV in 2020, bringing true flagship OLED TV performance to under 55 inches fir the first time.
And it really is a fabulous performance. This isn't a downgraded flagship TV – it's a downsized flagship TV. It offers the same performance and features as its bigger brothers in the CX range (which, let's remember, also match the more expensive GX, RX and WX in terms of picture quality and processing), but in a smaller, more living room-friendly package.
The performance is superb. The perfect blacks and near-perfect viewing angles we're used to from OLED combine with bright, punchy whites and vibrant but natural colors. LG's 2020 motion processing is the best it's ever been, too, and its OLEDs continue to impress in terms of upscaling 1080p and standard-def content.
On top of all that you get certified HDMI 2.1 sockets that support next-gen features such as eARC (Enhanced Audio Return Channel), HFR (High Frame Rate), ALLM (Auto Low Latency Mode), and all current formats of VRR (Variable Refresh Rate). Those last two features will be of particular appeal to those gamers looking to upgrade to the PS5 or Xbox Series X.
Read the full LG OLED48CX review
Samsung's 8-series has traditionally been positioned just below the company’s glamorous range-topping QLEDs. In the past, it has proven to be the sweet spot where picture quality and price intersect to maximum effect. And so it proves once more.
The TU8000 is astonishingly good value. For comparatively very little money you're getting a 55-inch TV that performs brilliantly, particularly with HDR content, and boasts the best, most app-laden operating system available at any price.
It's sound is only so-so and it's lacking the outright brightness and next-gen HDMI features of its premium siblings, but it's still undeniably brilliant for the money.
Read the full Samsung UN55TU8000 review
We've already covered the new 48-inch version of the CX above, but it's worth remembering that the 55-inch and 65-inch models are also still available and the bigger you go, the better value you get.
The picture performance is just as excellent on these bigger sets, and simply more cinematic to boot, and of course the next-gen HDMI feature set and smart platform is the same, too. What's more, the bigger sets sounds a little bigger and fuller, too, thanks to the bigger chassis, although it's worth bearing in mind that the CX isn't the best-sounding TV in its class and that you're well advised to also budget for a soundbar.
All told, this is a superb all-rounder in whichever size you buy it.
Read the full LG OLED55CX review
Read the full LG OLED65CX review
The Samsung Q90T is a slightly tricky proposition. It’s the top 4K TV in Samsung’s 2020 TV range, but as a result of the company’s increased focus on 8K models, it’s also less of a flagship model than last year’s Q90R.
Whether you consider the Q90T to be the true successor to the Q90R or not, it is a better TV overall. It has a more natural balance, significantly better motion and a much-improved sound system. It’s true that it doesn’t go quite as bright or quite as black but, in fairness to Samsung, the Q90T is also more aggressively priced.
More important than how it fares against its discontinued sibling, though, is how it fares against similarly priced 2020 TVs such as the LG OLED55CX. This set goes blacker and produces brighter highlights in otherwise dark images, but the Samsung is vastly punchier with almost everything you watch and images pop from the screen in a way that OLEDs still can’t match. It also has the best, most app-packed operating system by quite a margin, and a feature set that will keep it relevant for years to come.
There’s no doubt that the Samsung Q90T is an excellent TV, and you certainly shouldn’t discount it for not being an OLED or not having as many dimming zones as its ‘predecessor’.
Read the full Samsung QN55Q90T review
This set is practically all screen – the black bezel is flush with the screen so you don’t notice it when the set is off. The fact it's so thin puts the emphasis squarely on the screen.
And what a screen it is. Images are beautifully natural, lending themselves to a cinematic authenticity that's great for movies. Dark detail is a particular highlight, though in high contrast sections (like white credits on a black screen) the Sony tends to play it a little safe. We would've liked more punch.
Typically for a Sony, the motion processing is superb, and SDR content remains vibrant and dynamic. It even makes standard definition content watchable. Just.
On the audio side, the A8 lacks a little bass depth and weight, but otherwise impresses with its crisp, dynamic delivery. It sounds a lot better than most of its similarly-priced rivals, though of course we would always recommend partnering it with a dedicated sound system to really enhance the experience.
Read the full review: Sony XBR-55A8H
While we'd usually like to start the year with the C-class model, which is the most affordable set with all of the best picture processing, it was the GX that we got first in 2020, and takes that same picture and adds more powerful sound and a beautiful design.
This is LG's 'Gallery' model, and as such is entirely intended for wall-mounting. You don't even get a stand in the box (although feet can be bought separately), with a low-profile mount provided instead. The set is a uniform 2cm deep, which is exceptionally slim.
Picture-wise, LG has taken the exemplary performance of its 2019 OLEDs and improved it in a few key areas, with dark detail, color richness and motion handling all getting a worthwhile boost. The set sounds decent, too, particularly for one with essentially invisible speakers.
Read the full LG OLED65GX review
Sony basically reused the shell of 2019's X950G for this X950H, which is a bit of a shame as it's fairly thick and has awkward-looking feet that give the set an overly wide footprint. But the set looks fairly smart in its own right. You do also get a better remote that's neatly laid out and doesn't require line of sight in order to send commands to the TV.
Most importantly, that shell has been stuffed with upgraded kit, including Sony's flagship processor, the X1 Ultimate, which brings with it lots of picture improvements. All told, this is a punchier and more richly colored performer than its predecessor, with more dark detail and the excellent motion processing for which Sony is renowned. It sounds impressively weighty and solid, too.
Other than a bit of blooming from the direct LED backlight, this is a great buy, particularly if you can't stretch to one of the new 48-inch OLEDs.
Read the full Sony XBR-49X950H review