Record low! 55-inch Amazon Omni QLED drops to lowest-ever price of £410 ahead of Black Friday

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Get a bargain TV with all the functionality of a Fire Stick built in

Amazon Fire TV Omni QLED on a wooden stand with an image from The Grand Tour on the screen
(Image credit: What Hi-Fi? / The Grand Tour on Prime Video 2)

While we've long been big fans of the Amazon Fire TV Stick series, the tech giant's TV efforts have been a bit more hit and miss.

So imagine our surprise when we reviewed the Omni QLED series of TVs, which are not only packed with features but also deliver a far better performance than you would expect at the price.

And that price has only got better. The already budget TV has dropped to £410 at Amazon, a whopping £340 off the launch price. That's the lowest price we've seen for this size!

Amazon Omni QLED 55-inch TV
Save 45% (£340)
Amazon Omni QLED 55-inch TV: was £750 now £410 at Amazon

With a monster 45% off, the 55-inch Amazon Fire TV Omni QLED is a bargain at £410. We haven’t tested this particular size, but expect it to perform similarly to the five-star 50-inch and the four-star 65-inch, with consistent, balanced picture quality, support for all HDR formats, and the app-packed Fire OS smart platform.

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While we haven't reviewed the 55-inch model of this TV, we were pleasantly surprised by the 65-inch Omni QLED and even more blown away by the 50-inch version.

As you'd expect from the creators of the Fire Stick, Amazon's budget offering is well-equipped with features. This includes, of course, the brand's intuitive Fire OS platform, which supports Netflix, Disney+, Apple TV, Prime Video, Now, Discovery and even Freeview.

The Omni QLED goes further than some flagships by supporting all four HDR standards: HLG, HDR10, HDR10+ and Dolby Vision. This even includes HDR10+ Adaptive and Dolby Vision IQ, which automatically adjust according to the brightness and hue of the ambient light in a room.

Gamers should be satisfied too, with ALLM, VRR and a Dolby Vision game mode. Bear in mind that a 60Hz panel means 4K/120Hz gaming is out of reach, though.

While the jam-packed features of the Omni QLED were not a surprise, the impressive picture quality was a very welcome one. We even gave the 50-inch Omni QLED five stars, largely thanks to its authentically cinematic performance.

Amazon has emerged as a serious budget TV contender in recent years, and its value-oriented Omni QLED range offers convenience and usability alongside competitive features, prices and specs. You can now get the 55-inch Omni QLED at Amazon for £410, its lowest-ever price.

MORE:

Take a look at our 50-inch Omni QLED review

As well as our list of the best TVs out now

And the best TV deals we can find

Daniel Furn
Daniel Furn
Staff Writer, Deals

Daniel Furn is a staff writer at What Hi-Fi? focused on all things deal-related. He studied Magazine Journalism at the University of Sheffield before working as a freelance journalist covering film, TV, gaming, and consumer tech. Outside of work, he can be found travelling far-flung corners of the globe, playing badminton, and watching the latest streaming sensation (in 4K HDR, of course).

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