This beautiful Bang & Olufsen Bluetooth speaker is on a first-time discount – but it's not the one I'd buy this Black Friday

Bang & Olufsen Beosound A1 (3rd Generation) wireless speaker
(Image credit: What Hi-Fi?)

I'll be the first to admit that I'd be as tempted as anyone to pick up the Beosound A1 (3rd Gen) now that it's on a discount. £25 off its original £300 asking price at Amazonisn't a whopping saving, but it's enough to make a speaker that many would-be buyers are already coveting that bit more attractive. So shiny...

If you want sleek style and the chic cachet that comes from owning a B&O Bluetooth speaker, however, I'd recommend going for the older model, the Beosound A1 (2nd Gen). It's just as lovely to look at as the newer model, offers built-in Alexa capabilities, and at just £158 at Peter Tyson, it's a heck of a lot cheaper to get hold of one.

The best Bang & Olufsen Beosound A1 deals

Bang & Olufsen  Beosound A1 (2nd Gen)
Five stars
Save £90
Bang & Olufsen Beosound A1 (2nd Gen): was £259 now £169 at Peter Tyson

The classy and compact Bang & Olufsen Beosound A1 (2nd Gen) remains an immensely attractive proposition, especially now that its price seems frequently to plummet to new depths. Thanks to its broad, musical sound, lovely build and high perceived value, its one of the easiest B&O products to recommend as Black Friday approaches.
Deal on Black Anthractite finish

Bang & Olufsen  Beosound A1 (3rd Gen)
First major discount
Save £24
Bang & Olufsen Beosound A1 (3rd Gen): was £299 now £275 at Amazon

If you want the latest, shiniest B&O gear, the Beosound A1 (3rd Gen) is just as lovely as its predecessor. It loses Alexa capabilities, and rivals will offer more sonic bang for your buck, but the newer A1 remains sonically talented, especially in the midrange, while cementing its status as one of the most beautifully made Bluetooth speakers on the market.
Deal on Honey Gold finish

The third-generation Beosound A1 features, says B&O, "the largest woofer in its class, delivering deeper bass" for a "rich, room-filling sound from a compact form". The circular speaker offers up twin 30-watt Class D amplifiers powering the 82.5mm woofer and a 15mm tweeter, with Bang & Olufsen promising sonic gains that see 2025’s edition outshine the older model.

The work has mostly paid off, and there's no doubt that the third generation speaker outstrips its predecessor in almost every area that matters. That midrange is particularly nice, evidencing a real sweetness and authenticity that makes vocals and mid frequency textures shine.

From its lovely build to its compact dimensions and sweet, natural sound, the B&O Beosound A1 (3rd Gen) is, to steal from our review, "the kind of thing that you can’t help but covet".

If you're smart, though, you'll direct your gaze to the older generation B&O Beosound A1 (2nd Gen). It's just as good looking as the newer model (they essentially look the same), and while it isn't quite as sonically refined as the newer iteration, you'll find no complaints from us regarding the older A1's involving, surprisingly spacious sound.

Plus, you still get Alexa integration, and while that may not necessarily be a huge deal if your speaker spends most of its time on the road and away from the wi-fi, it's a nice bonus to have all the same.

The biggest difference, of course, comes with regard to price. £169 at Peter Tyson compared with £275 at Amazon is a difference of £106, and for our money, you're better off getting an older speaker and keep those pound notes in your pocket.

MORE:

The Bang & Olufsen Beosound A1 (Gen 3) is the best Bluetooth speaker I'd never buy

These are the best Bluetooth speakers you can buy

Check out our Best B&O speakers: portable, hi-fi and wireless

Harry McKerrell
Senior staff writer

Harry McKerrell is a senior staff writer at What Hi-Fi?. During his time at the publication, he has written countless news stories alongside features, advice and reviews of products ranging from floorstanding speakers and music streamers to over-ear headphones, wireless earbuds and portable DACs. He has covered launches from hi-fi and consumer tech brands, and major industry events including IFA, High End Munich and, of course, the Bristol Hi-Fi Show. When not at work he can be found playing hockey, practising the piano or trying to pet strangers' dogs.

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