Timeshifted viewing now accounts for record 10% of UK TV viewing

Timeshifted viewing now accounts for a record 10% of total UK TV viewing.

However 48% of people watch timeshifted programmes on the same day as they are originally broadcast, known as VOSDAL (viewing on the same day as live).

The figures, released by Barb, count any programmes watched non-live on PVRs, DVD recorders or catch-up TV services. Half of homes in the UK now have some sort of PVR installed.

Drama programmes, at 20%, soaps, 16%, and documentaries, 15%, are the most popular type of programmes to watch on-demand.

People aged between 16 and 34 were said to be the most active, with 16% of their viewing done on-demand.

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Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).