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Timeshifted viewing now accounts for record 10% of UK TV viewing

Timeshifted viewing now accounts for a record 10% of total UK TV viewing.

However 48% of people watch timeshifted programmes on the same day as they are originally broadcast, known as VOSDAL (viewing on the same day as live).

The figures, released by Barb, count any programmes watched non-live on PVRs, DVD recorders or catch-up TV services. Half of homes in the UK now have some sort of PVR installed.

Drama programmes, at 20%, soaps, 16%, and documentaries, 15%, are the most popular type of programmes to watch on-demand.

People aged between 16 and 34 were said to be the most active, with 16% of their viewing done on-demand.

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Joe Cox
Content Director

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).