Sony Ultra app streams 4K movies to Android TVs

4K content finally became a reality in 2015 and it seems Sony wants to do its bit to get more 4K video in the wild this year.

Announced at CES 2016 was a new 4K streaming video app, called Ultra. The app will appear on the new Sony Android TV sets, and bring Sony Pictures' movies to Sony TV screens in glorious 4K Ultra HD.

It will launch in the US later this year and - surprise, surprise - there's no word on a UK release date as yet. There's also no word on whether it will come to non-Sony Android TVs, though Sony's suggestion that the app was 'optomised for Sony Android TVs' makes it seem unlikely.

A paid-for service, Ultra will allow you to buy 4K films directly on your TV and then sit back and enjoy all those extra pixels moments later, including 4K HDR content. At least that's the theory.

The service sounds not unlike the Sony 4K download service and 4K Media Players that arrived in the US in 2013... but have still yet to find their way to the UK.

MORE: CES 2016 highlights

Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).