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Samsung's first curved OLED TV goes on sale in the UK

Samsung's first curved OLED TV goes on sale in the UK today, September 5th. It is available now in John Lewis and the Samsung Brand Store, with a price tag of £6,999.

The Samsung S9C has multi-view capability meaning two people can watch different full-screen, Full HD content, even in 3D, on the same screen using Samsung's active 3D glasses.

MORE: LG and Samsung curved OLED TVs go on sale in the US

The self-emitting RGB sub-pixels are laid directly on the colour display panel, so no colour filter is required.

As you'd expect on a flagship TV, you get the full suite of smart TV functionality through Samsung's Smart Hub. And the built-in S-recommendation feature recommends content based on the owner's viewing habits.

And you needn't worry about the ste becoming obsolete: it's compatible with Samsung's Evolution Kit so can be upgraded as new features become available.

LG was the first to bring its curved OLED TV, the 55in LG 55EA9800, to the UK earlier this year.

Hands on: Samsung curved OLED TV

By Andy Clough

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Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.