So you'll be glad to hear that Sony has introduced a brand new model number: the 'V4500 Series. This, the KDL-26V4500, sits somewhere between the 'V4000 and the high-end W Series, and crucially is only available in Sony Centres or from the Sony Style website.
But all this is of course irrelevant if the TV isn't up to much... so click here to find out our verdict.