As one of the biggest e-tailers in the world, Amazon sells just about everything – and that includes TVs. But with so many models on offer it can be tricky to sort the televisual treats from the TV also-rans – especially with so many deals swirling around. To help you make the right choice, we've compiled this handy list of the very best TVs on Amazon.
How to choose the best TV on Amazon
Why you can trust What Hi-Fi? Our expert team reviews products in dedicated test rooms, to help you make the best choice for your budget. Find out more about how we test.
We've reviewed all of the TVs below, so you're guaranteed they are all great sets at their size and price point. Prime members get free one-day delivery on many of them (here's a 30-day free Prime trial, if you're not already a member) .
Amazon sells TVs of various sizes, budgets and technologies, from OLED TVs, small TVs to cheap TVs, and even 8K TVs. If gaming is your priority, you'll want to choose a set with HDMI 2.1 and support for VRR (Variable Refresh Rate). Take a look at our round-up of the best gaming TVs you can buy, which goes into extra detail on game-specific features to look out for.
When it comes to choosing a set, bigger is usually better, so if you can make your budget stretch that little bit further, do. But it's worth remembering that you'll need enough room to sit far enough back to enjoy the spectacle. If picture quality is a priority, it's worth checking if your chosen TV supports high-end HDR (Dolby Vision, HDR10+, or both). And if the biggest TV isn't quite big enough, check out our list of the best projectors.
So, without further ado, here are the best TVs on Amazon...
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While there are certainly reasons that you might want to opt for a rival, LG's OLEDs have been the go-to premium TV of choice for most people for years now.
While not as bright as the higher-specced G2, the 2022 C2 is brighter than all of LG's OLEDs from the previous year. There is noticeably more punch to the whole image, which pops much more effectively, and there is significantly greater contrast and dark detail. Crucially, there’s no down side, either. There is nothing artificial to the image – it’s lifted, but naturally, with no detriment to the colours or black depth.
The C2’s punchier, more attacking audio delivery is a definite improvement over the C1, too, although there is also a slight rattle from the speaker cabinet when the set is challenged by very deep bass, which is a bit of a shame.
As is now expected of LG's premium OLEDs, the feature set is practically flawless, particularly where next-gen gaming is concerned.
Those with seriously discerning tastes and the budget with which to satisfy them will find it worth levelling up to the G2 or Sony’s A95K, but the C2 is the current performance-per-pound champ.
Read the full LG OLED65C2 review
We’ve already covered the larger versions of the LG C2 above, but now it’s the turn of the 42-inch and 48-inch models. By and large, these are the same as their bigger siblings, but they don’t go quite as bright. This is the norm for smaller OLED TVs, which can’t be driven quite as hard on account of how tightly packed their pixels are. The 42-inch model also has a slightly different design that features desktop-friendly feet rather than the sleek stand of the other models.
Otherwise, you’re getting the same features, performance and user experience as that offered by the larger versions of the C2. That slight reduction in brightness really isn’t a big deal unless you regularly use your TV in a very bright room. In normal or ideal viewing conditions the smaller C2s are plenty bright enough and, thanks to OLED’s perfect blacks and pixel-level light control, contrast is truly stunning. While many TVs raise or lower their brightness as the ratio of light to dark ebbs and flows from shot to shot, the C2 exhibits a consistency that means you’re never distracted from the action by the way in which it’s interpreted by the display.
The C2 also strikes a near-perfect balance between black depth and shadow detail, exaggerating neither. You see what you’re supposed to see without there being any sacrifice to the dramatic intensity of the darkest parts of the picture. Colours, while at times just a touch warmer than is truly correct, are a lovely balance of richness and authenticity, and remain consistent across shots and scenes.
The only areas where the smaller C2 models are beaten are motion processing, which is good here but even better on the Sony A90K, and sound, which is lightweight and lacking volume. Those who would prefer an LCD-based premium TV should also check out the Samsung QN90B, which is also good but exhibited some distracting backlight inconsistencies during our extensive review.
Overall, the C2 is quite comfortably the best TV available at the size, particularly if you combine it with a soundbar. But do stay tuned for our review of the new C3, which is expected to arrive in shops very soon.
Read the full LG OLED42C2 review
Considering the annual cycle of new TVs, it’s exceptionally rare for a model to still be available after 12 months, let alone remain the best in class for that time. That makes the Samsung AU7100 a real anomaly.
First released in 2021, this entry-level LCD TV impressed us during testing with its carefully balanced picture quality and the effectiveness of its processing. For a TV at this level, the AU7100 produces impressively deep blacks that avoid the flicker common at this end of the market. There’s a slight loss of shadow detail when compared to more expensive TVs, but not to an extent that’s a problem, and the blacks don’t feel forced or unnatural. In fact, they help to add a lustrous depth and richness to colours.
While a TV at this level will always struggle to hit the peak brightness levels for really zingy HDR, the AU7100 is punchy enough to make HDR worthwhile (HLG, HDR10 and HDR10+ are supported), and while some TVs are outright sharper, this budget Samsung balances crispness with naturalism very effectively. Motion is good, too, as long as you avoid the default Auto Picture Clarity setting, which is a bit too aggressive. Viewing angles are better than average for an LCD TV, too.
There are few TVs at any price that are smarter than the AU7100, which features a Tizen operating system with more or less every app you could possibly need. There are also three HDMI inputs for external sources, one of which handles eARC for a soundbar or other sound system. ALLM is supported, too, though 4K/120Hz and VRR predictably are not.
We’ve tested no end of rivals to the AU7100 since it launched, but not one has managed to topple it. Most notably, Samsung’s newer ‘BU’ sets, such as the BU8000, proved to be a surprising step backwards, though the company will undoubtedly look to change that with its upcoming ‘CU’ models. Other notable mentions include the TCL C735K and Toshiba UK4D, both of which are good in their own right but neither of which is the complete package in the way of the Samsung AU7100.
One thing to note is that while the AU7100 is available in absolutely loads of sizes, we’ve only tested the 43-inch model and can’t guarantee that the bigger versions will be similarly capable – approach those with caution.
Read the full Samsung UE43AU7100 review
With sound by Bowers & Wilkins and Philips' Ambilight tech lending it some visual wow, the OLED907 is a mid-range treat for the eyes and ears. It's a delight to look at before you even turn it on, but power it on and the fun really starts.
That's thanks in no small part to the integrated heatsink, which allows the set to go brighter than most OLEDs. Philips’ latest P5 Generation 6 picture processing engine is also onboard, and all major gaming features are supported through the two (out of four) HDMI 2.1 ports.
The 907 produces some of the most all-round gorgeous pictures we’ve ever seen. Contrast is phenomenal, images refined, and detail plentiful. It sounds superb too: the front-facing speakers behind the felt band below the screen are far more powerful than you’d think possible, pushing huge quantities of sonically charged air forwards into your room. This instantly delivers much more impact and directness than the majority of integrated TV sound systems. Which should save you shelling out for a soundbar.
Read the full Philips 55OLED907 review
Samsung has marked the arrival of its first QD OLED TV with quite the design statement. The S95B really is incredibly thin over the vast majority of its rear – just a couple of millimetres deep, in fact.
Connectivity is impressive. In particular, all four of the provided HDMI ports are true 2.1 affairs that are able to handle 4K/120Hz, VRR and ALLM, and there's an HGiG mode for better HDR accuracy with games. Dolby Vision isn't supported, of course, for gaming or for movie content (it isn't on any Samsung TVs).
The S95B boasts phenomenal contrast. On the one hand it instantly delivers the sort of immaculate, ultra-deep blacks long associated with the best of the OLED world, while on the other it delivers levels of brightness – both in small highlights and, even more noticeably, across the whole screen – that we haven’t seen before on any regular OLED TV. Including LG’s brilliant G2 series. It 'pops' more than the Sony A95K, too.
Basically Samsung, as usual, seems more prepared than its rivals to take the brakes off, and while that means it's not quite as subtle or accurate as the best sets here (skin tones in particular look a bit off at times), it does provide unparalleled thrills. It sounds surprisingly decent, though bass is rather lacking, so you would be wise to partner a picture this good with a soundbar or home cinema system.
Read the full Samsung QE65S95B review
How we test TVs
Here at What Hi-Fi? we review hundreds of products every year – and that includes loads of TVs. So how do we come to our review verdicts? And why can you trust them?
We have state-of-the-art testing facilities in London, Bath and Reading, where our team of expert reviewers do all of our testing. This gives us complete control over the testing process, ensuring consistency.
All products are tested in comparison with rival products in the same price category, and all review verdicts are agreed upon by the team as a whole rather than an individual reviewer, again helping to ensure consistency and avoid any personal preference.
The What Hi-Fi? team has more than 100 years experience of reviewing, testing and writing about consumer electronics.
From all of our reviews, we choose the best products to feature in our Best Buys. That's why if you take the plunge and buy one of the products recommended below, or on any other Best Buy page, you can be assured you're getting a What Hi-Fi? approved product.
