Manufacturers Product Description
4K HDR True to Life Colour thanks to Enhanced Picture Processing Our 4K HDR technology uses our professional picture quality know-how for delivering beautiful, lifelike images accurate to the director's intention.Wide Colour Spectrum For Colour Accuracy Over a Wide Range By using a special Wide Colour Phosphor technology we produce a broader colour range than some. It covers more than 90% of DCI standards. Wide Colour Spectrum TVs give a more subtle, natural toned colour palette which, unlike many LCD TVs, looks authentic in a variety of scenes.Advanced ColourProcessing For Outstanding Picture QualityAdvanced Colour Processing uses our picture quality know-how to deliver faithful onscreen images. Specifically it delivers accurate colours and works to produce deeper blacks which retain detail even in dark scenes.Multi HDR Support Be ready for High Dynamic Range Movies & TV Our 4K TVs support multiple HDR formats, such as HDR10 found on UHD Blu-ray discs and, with the 2017 models, now Hybrid Log Gamma (HLG), the HDR format developed by the BBC and Japan's NHK.