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This is the best 43-inch Black Friday 4K TV deal so far

Hisense’s H43AE6100UK 4K Smart TV: 'one of the cheapest and most cheerful 4K TVs around', as we stated in our four-star review of it. And now for Black Friday it’s even cheaper… and more cheerful for that? Anyone looking for a super-cheap, small 4K TV should certainly have a smile on their face.

For Black Friday, Hisense has dropped the price of its H43AE6100UK from an attractive £329 to a drop-dead gorgeous £279. 

The offer ends when all the TVs have gone - and we've been told stock won't be replenished. So you might want to snap this one up sooner rather than later.

MORE: The best Black Friday 4K TV deals 2018

Hisense H43AE6100UK 4K Smart TV £329 £279 (opens in new tab) Like its four-star 65in sibling, this also-four-star Hisense makes its cheap price worthwhile, with a perfectly decent 4K and HD performance, and smart apps to boot. Just don't buy it for HDR content, which is when it looks its worst. As long as those people don’t expect the moon on a stick, they should be more than happy with this TV's performance.

Products don’t get a pass from us by simply being cheap, but even at its original price we didn’t think this Hisense a waste of money at all. Just don’t buy it for HDR content - the HDR performance is lacklustre. (Those after the HDR wow factor would be better off looking to the £360 50in Philips 50PUS6272, for example).

But when you’re looking to spend pittance, all you really need to know is that the Hisense handles the bread and butter of everyday watching impressively. Colours are decent, detail and sharpness are reasonable, and movement is no more juddery or blurry than that from many more expensive televisions.

Room for a larger screen? The 50in version of this TV is now only £329.

Got more money to spend? Check out these other juicy Black Friday TV deals

MORE: Hisense H43AE6100UK review

Becky is the Hi-Fi and Audio editor of What Hi-Fi? and, since her recent move to Melbourne, Australia, also the editor of Australian Hi-Fi magazine. During her eight years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.