Philips 2026 OLED TVs have been announced early – and will support one big feature that LG's models won't
Will it be enough to tempt buyers away from LG?
Philips’ 2026 OLED TVs will feature Dolby Vision 2. We had heard the news previously from Dolby, but now Philips has confirmed it along with more detail.
That means Philips joins Hisense and TCL as the only TV makers offering Dolby's next-gen HDR tech. LG has proved the surprise holdout, which could give Philips a key advantage, for this year at least.
Philips doesn't usually announce its TV range until a few weeks later into the year, so Dolby's reveal may have forced its hand.
The company says that the DLED 9001 will be its first with Dolby Vision 2, followed by the OLED811 series. It will subsequently come to its “premium Mini LED and DLED [Direct LED] TVs”.
The new models will run MediaTek's Pentonic 800 with MiraVision Pro chip, the first to integrate Dolby Vision 2.
The more premium of these TVs will offer Dolby Vision 2 Max, which is designed for the “highest performing TVs”. As well as elevating picture performance through smarter processing and improved tone-mapping, Vision 2 Max will unlock premium capabilities only possible with the higher-end screen technology that comes with pricier TVs, such as an evolved ambient-aware system, creator-guided motion handling, and new tone-mapping logic that harnesses flagship-class brightness and colour volume.
Dolby Vision 2's key sell is ‘Content Intelligence’. This optimises your TV to produce a “more captivating picture” based on what and where you’re watching. For example, Precision Black improves clarity in dark images without sacrificing black levels, while Light Sense 2 detects the ambient light around the TV and fine tunes the picture based on that information.
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It also promises higher brightness, sharper contrast and more saturated colours. And it's not all about HDR – Dolby claims that its Authentic Motion feature will make scenes feel more cinematic by reducing judder on a shot by shot basis.
However, there's a fair amount of suspicion surrounding Dolby Vision 2, with critics wondering whether it's needed yet, given what standard Dolby Vision is capable of. The need to buy a new TV in order to experience it has also proved controversial.
LG has proved the surprise holdout over Dolby Vision 2 (the firm supported the original Dolby Vision from the start). Sony and Panasonic are yet to announce whether their 2026 TVs will support it, while Samsung is launching HDR10+ Advanced as a rival technology this year.
Will the addition of Dolby Vision 2 influence which TV you buy? Let us know in the comments.
MORE:
Three TV brands have confirmed support for Dolby Vision 2 – but there’s a big one missing
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Joe has been writing about tech for 20 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine (now defunct), Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more. His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.
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