Panasonic has announced that it’s entered a partnership with Chinese AV brand Shenzen Skyworth, under its parent company Chuángwéi RGB, to secure the future of its OLED, Mini LED and QLED TVs in Europe.
After years of speculation, and confirmation from Panasonic itself that it was looking to restructure and potentially offload its struggling TV business, a deal has finally been struck to ensure that the brand will continue to sell TVs in the UK and European markets.
Announced at Panasonic Experience 2026 in Munich, Chuángwéi RGB’s CEO Peter Zhang confirmed the partnership, and assured members of the press that the company will work alongside Panasonic to continue delivering products that “stay true to Panasonic TVs”.
The deal hands the production, research and development, and sales duties to Skyworth, while Panasonic will provide input in development, using its years of experience in the AV industry to ensure Skyworth continues to produce high-quality sets under the company’s name.
That being said, the sentiment that “Panasonic TVs will stay Panasonic TVs” was echoed constantly throughout the company’s press conference on Monday, so we hope that both companies stick to their word here.
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