The launch of Eurosport HD means sports fans in the UK and Ireland will be able to watch the last ten days of the Tour de France and the Beijing Olympic Games in high-definition this summer.
Eurosport HD (channel 412 on the Sky+ HD electronic programme guide) joins a host of other HD channels on Sky: Sky Sports HD; Sky Movies Premier HD, Sky One HD, The History Channel HD, Nat Geo HD and Sky Arts HD.
Sky claims 500,000 families in the UK now subscribe to its HD service, and says it broadcasts more than 7000 hours of HD content each month.
Sky+ HD costs £150 for new and existing customers when taken with the Sky HD Mix package.