LG has confirmed the price of its upcoming 97-inch OLED TV – and it's truly eye-watering.
The 97-inch version of the LG G2, which is said to be the world's biggest consumer OLED TV, will set you back 25,000 euros (around £21,000, $28,000, AU$38,000). That's the same price as a brand new Volkswagen Golf or Audi A1.
The Korean tech giant is said to have confirmed the news to flatpanelshd at a recent showcase event. Official US pricing will be announced in the near future and is expected to be "in the same ballpark" as the European price.
LG previously launched an 88-inch 8K OLED TV, which went on sale in 2019 for $30,000. The new 97-inch G2 'only' offers 4K resolution but the model is said to be the brightest OLED in the LG 2022 TV lineup, thanks in part to the addition of a new heat dissipation layer to its Evo display.
Rumour has it that LG Display, which manufactures the monster 97-inch panel, hopes to "significantly reduce" its production costs when its state-of-the-art, 10.5-generation factory opens in 2025. According to some analysts, the cost of a 97-inch OLED TV could drop to $10,000 by the end of 2026.
