If you've been holding out to buy a new TV on sale, Australia's Black Friday sales are a great time to snap up a deal. That typically includes hundreds or even thousands off premium OLED and QLED sets, but even inexpensive LCD TVs from the likes of TCL and Hisense can often be picked up for less – sometimes with prices slashed by up to 50% or more.
To help you find the best deals over the Black Friday period, we're using our expertise to track down TV discounts that are genuinely worth your time.. For those who are due a home entertainment upgrade or in need of a second or even third TV for another room, this list should help you out...
- See our comprehensive rankings of the best TVs in Australia
Best Black Friday 2023 TV deals in Australia
More deals on some of our favourite TVs
When is the best time to buy a TV?
TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: autumn, big sales events, and big sporting events when dedicated promotions are likely.
Why autumn? This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about – so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.
If you don't want to wait until autumn, there are three big sales events to mark in your calendar: Amazon Prime Day, Black Friday (and Cyber Monday) and Boxing Day. This year's Amazon Prime Day has now been and gone (and there was even a second Prime sale in October), but Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday lands on Friday November 24, and Cyber Monday on Monday November 27. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.
While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course soccer (football!) tournaments such as the World Cup, Euros and the FA Cup Final.
- See our long list of the best TVs in Australia