Early Verdict
It's too early to give a verdict of Sony’s ‘True RGB’ TV, but its clever design and strong initial outing has certainly got us excited to put it through its paces in our test room.
Pros
- +
Bright, punchy picture performance
- +
Clever stand design
Cons
- -
Up against tough competition
- -
No HDR10+
Why you can trust What Hi-Fi?
Sony is on a roll with the sheer volume of products it is delivering at the moment, with the Xperia 1 VIII smartphone and the 1000X The Collexion wired headphones storming the scene earlier this year.
Home cinema fans have not been forgotten either, as there is a range of new TVs hitting the market as well.
That includes the Sony Bravia 7 II, which the brand is presenting as the little brother of the Sony Bravia 9 II. Both of these models are the poster boys of the brand’s first RGB LED TV venture, under the punchy name ‘True RGB’. Sony says this technology offers “up to four times the colour volume of the OLED” and outdoes Mini LED brightness, dubbing it “virtually infinite in colour, brightness and depth”.
Those are strong claims, but how does the technology actually perform? I got a preview of the Sony Bravia 7 II at an event in Sony’s European headquarters. I didn’t get the chance for any serious testing, but it certainly gave me a taste of what will be entering our test room.
Price
Sony has released UK pricing for the Bravia 7 II, which you can find below, alongside the launch pricing for the Sony Bravia 7. We're awaiting US and Australian pricing, but we'll update this table when that information is given to us:
Size | Bravia 7 II | Bravia 7 |
50-inch | £1899 | N/A |
55-inch | £1999 | $1899 / £1899 / AU$2999 |
65-inch | £2299 | $2299 / £2199 / AU$3499 |
75-inch | £2999 | $2799 / £2799 / AU$4499 |
85-inch | £3999 | $3499 / £3499 / AU$5499 |
98-inch | £6999 | N/A |
As you might have guessed, the inclusion of the sparkling new technology has resulted in a rise in pricing for this year’s models. We don’t have the pricing for other regions yet, but we can be pretty sure those regions will also see a price hike. It’s also good to see two new sizing options, with the smaller 50-inch and the gigantic 98inch models now added.
Also on the market at roughly the same level is the LG C6; that OLED’s 65-inch model launched at £2500 / $2699 / AU$3999, and we gave it a dazzling five-star verdict, praising its rich picture quality and brightness.
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Design
The Bravia 7 II is a bit of a departure from its predecessor in terms of design, especially with its stand. Instead of sporting two separate feet at the bottom, there is a ‘mirage stand’ which offers a transparent strip of plastic to conceal wires under the base of your screen.
There wasn’t much to hide when I saw the TV in action at the showcase, but it created a decent illusion that there was no clutter beneath the set. The stand is available with all of the Bravia 7 II models, with the exception of the 98-inch model.
There’s a brand-new remote control with this model as well. It looks sleek yet practical, and features a backlight so you can use it easily while watching movies in the dark. It can also be recharged via a USB-C port and is made from 80% recycled plastic.
As a whole, the TV feels sturdy and well built. It has a plastic bezel around the screen, where the more expensive Bravia 9 II uses metal, so it feels slightly less premium to the touch in comparison. Despite that, the Bravia 7 II offers a sturdily designed screen.
Features
Also a new addition for this line is Sony’s X Wide Pro feature, which the brand claims to allow “colours [to] stay consistent even at wide viewing angles”. To test this, I tried watching the screen from some fairly challenging angles: brightness and colour vibrancy levels remained impressively strong.
This is a noticeable improvement over the Bravia 7, as we found that backlight blooming became more noticeable if you have to watch the TV from a wide angle.
As mentioned, the Sony Bravia 7 II is offering ‘True RGB’ technology. At its core, RGB Mini LED places independent red, green and blue LEDs into an optical lens behind an LCD panel. This differs from Mini LED technology, which uses blue LEDs that must be converted to red and green (recently, this has most widely been achieved using Quantum Dots). That should, in theory, lead to a brighter performance and a wider colour gamut than OLED and Mini LED.
Sony has not gone into a whole lot of detail on the nitty-gritty, but we do know the sets feature “new backlight drive” technology.
When asked about the number of dimming zones and maximum brightness levels, Sony’s representatives kept schtum about the details. All it has said so far is that it will offer “exceptionally high peak brightness” and “precise luminance control”.
The TV is also powered by Sony’s proprietary RGB Backlight Master Drive Pro, which “drives each LED with high precision, improving brightness, reducing blooming, and producing purer colour than conventional Mini LED displays”.
Samsung, Hisense, LG, Philips and TCL are also launching TVs this year featuring their own take on RGB Mini LED, so we think it's fair to say that Sony has its fair share of competition in this space.
The Sony Bravia 7 II supports Dolby Vision, but there is no HDR10+ on the cards. That’s the same story for all Sony TVs on the market, but it's still a bit of a shame for those looking for comprehensive HDR support.
Sony is also offering “Studio Calibrated” modes for streaming platforms, including Netflix and Amazon Prime Video, which should adjust the picture depending on what service you are using.
Audio-wise, Sony has outfitted the 65-inch model that I saw with two full-range drivers and two subwoofers, creating a total audio power output of 40W. Sony has been very clear that this arrangement differs depending on the screen size, with the larger screen options slated to sport beefier built-in sound systems.
At the back of the TV, you will find four HDMI ports, including two full-bandwidth HDMI 2.1 sockets. Having just two seems like a bit of a shame, especially considering one doubles as your HDMI eARC socket for connecting external audio devices.
Hisense's UR8, a competing step-down RGB Mini LED TV, has four full bandwidth sockets, as do Samsung and LG's upcoming RGB Mini LED sets.
Picture
I saw the Bravia 7 II briefly in action, side by side with the rival LG C6. Both of the sets were in the Vivid picture mode, though, and I didn’t get a chance to fiddle around with the settings to get them to my liking. That makes it hard to judge, and we will need to wait until we can test the TV in our own test room before we make a verdict.
But we can certainly get a glimpse of how the Bravia 7 II performs from the showcase. When watching a scene from Angry Birds, Red’s feathers look colourful and punchy. There is a little more detail in the feathers of the round bird compared with the C6 as well. The shadow detail in his furrowed black monobrow is a little clearer with the LG model, however.
Switching to Aladdin, as our hero makes his way around a spice market, there is a solid sense of three-dimensionality, which gives the scene an immersive feel. It’s also an impressively bright picture, especially when put head to head with the LG OLED, and there is not much difference between the two from this first look.
As I said, this brief glimpse is not enough to comment properly on the picture quality, but it still looks popping and detailed, judging from the Vivid mode.
Sound
Unfortunately, I didn't get to hear a peep from the Sony Bravia 7 II. When sound was played, it was through the newly announced Sony Bravia Trio soundbar package (which we should get to hear in our test room soon).
What we do know is that Sony’s AI-powered Voice Zoom 3 is included with the new model, which lets you customise the volume of voices and ambient audio. The brand is also offering “evolved” 3D Surround Upscaling, which it says can expand stereo into wider 3D surround.
When we reviewed the 55-inch Sony Bravia 7, we found that it creates a “soundstage that projects nicely away from the TV’s physical chassis” and we called it “very good for a TV in this price category”. Hopefully, Sony maintains this strong audio performance with the next generation.
Early verdict
It’s too early to give a verdict on the Sony Bravia 7 II, and we will have to wait until we get the model in our test room to give a thorough review.
Sony’s launch into ‘True RGB’ is certainly an exciting proposition, and our first look at the TV shows that it offers promising vibrancy and three-dimensionality.
We will have to see if these strong first impressions hold up after our thorough review process.
MORE:
Check out our review of the Sony Bravia 7
This is our LG C6 review
These are the best TVs
Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.
What is a hands on review?
'Hands on reviews' are a journalist's first impressions of a piece of kit based on spending some time with it. It may be just a few moments, or a few hours. The important thing is we have been able to play with it ourselves and can give you some sense of what it's like to use, even if it's only an embryonic view.
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