Will OLED TV really be the next big thing in the TV world? Growth has been slow but in 2015 we're finally publishing reviews of OLED TVs at realistic screen sizes and with reasonable prices. So what's so good about OLED? We explain all the details.

With the rapid evolution of televisions over the past few years, we've seen new technologies from 3D to Smart content to 4K Ultra HD resolution all become established features. And while it's been a slow-burner for a few years, we're now finally seeing another one – and that's OLED.

The first OLED TVs started to hit the shelves in 2013 but they were few and far between - and expensive. These sets gave us a glimpse at what all the fuss was about, with a revolution in picture quality and slimline design promised - a 4K OLED TV became the holy grail in many AV enthusiasts' minds.

But that promise appeared to wane somewhat during 2014. First there was news that Sony and Panasonic had ended an OLED TV production partnership in order to focus on 4K Ultra HD TV production, and at CES that year LG was the sole manufacturer to show off a new range of OLED models.

2015 has seen some progress. We've seen new LG OLED TVs this year (but none from Samsung), while Sony is "looking into OLED". We also reviewed the first curved 4K OLED TV and have seen plenty of OLED smartphone screens, such as the Samsung Galaxy S6 Edge. LG Display, one of the key panel manufacturers, is also improving the efficiency of the OLED production process

OLED, therefore, looks like being a viable concern for some of the consumer electronics industry going forward. So how does OLED technology work, what's so good about it and which are the best OLED TVs to buy? We explain all that and more. 

MORE: See all our OLED TV reviews

OLED – what is it?

OLED – or Organic Light-Emitting Diode – is a type of display technology that makes it possible to create even slimmer TV sets than LCD or plasma, while at the same time making them more efficient and eco-friendly too. To give you an example of just how slim, there's this LG wallpaper OLED that is just 0.97mm thin.

Here’s how the technology works: an organic, carbon-based film is placed between two conductors and an electrical current is passed through, which causes it to emit light. This differs from LCD TVs, which require a backlight to create their brightness. OLED pixels are self-emissive and generate their own light.

There are two types of OLED technology, Passive-Matrix (PMOLED) and Active-Matrix (AMOLED). Active-Matrix requires electronics to switch each pixel on or off individually, which is better for displaying motion and therefore the type used for OLED TVs.

So far, only two manufacturers have launched OLED TVs in the UK – LG and Samsung (the latter back in 2013). But there is a crucial difference between the OLED technologies used by LG and Samsung, relating to the sub-pixel structure. In its OLED TVs, Samsung uses a traditional red, green and blue (RGB) pixel structure with no colour filters, just like you’d find on a plasma. 

By comparison, LG OLED TVs use WRGB 4-colour pixel technology, which adds a fourth white sub-pixel. White light is shone through a colour filter to create the red, green and blue sub-pixels. LG says this results in a brighter picture. 

MORE: TV tech explained: Quantum Dot, SUHD, HDR, Dolby Vision

OLED TV benefits 

OLED technology has several advantages over LCD and plasma technology. First there are the physical benefits – OLED sets are lighter and thinner than LCD due to the lack of a backlight.

But of greater interest to most of us is the picture quality. Because OLED pixels emit light directly, viewing angles are much wider, plus colour and contrast stay the same from as far as 90 degrees off centre.

And because each pixel can be turned off individually, OLED TVs can do their best to deliver an absolute black and infinite contrast ratio – the Holy Grail for picture purists everywhere. OLED pictures should also be brighter and can achieve response times of less than 0.01ms, which practically eliminates motion blur. 

OLED TV problems

It’s not all rosy in the OLED garden however. OLED is extremely expensive to produce and therefore to buy – LG’s first 55in set, the 55EM970V cost £10,000 at launch and its 55EA980W sold for £8,000. Samsung’s first set, the KE55S9C, sold for £7,000. Prices have thankfully come down, though, witness the LG 55EC930V for under £2000.

In its infancy, OLED production had a relatively low yield, which meant that for every set fit for sale, a high number were consigned to the scrapheap. This made the technology expensive - it's improving this aspect of the production, which is helping bring costs down. Though it remains a premium TV option for now. 

Another of OLED’s problems concerns the pesky blue pixel. Because the OLED material used to make blue light deteriorates more quickly than red and green, its lifespan is shorter and over time the colour balance could be affected. 

Samsung’s solution is to make the blue pixel twice the size of the other colours while LG’s WRGB system should side-step the problem, but it remains to be seen how this issue will play out in the long term.

MORE: LG Display increases 4K OLED yield to 65%

More after the break

Curved TV

The OLED TVs launched in the UK by Samsung and LG feature curved screens. There has been much scepticism over this – indeed we saw it as both a plus and a minus in our review of the first Samsung curved OLED TV.  

“It’s an outlandish idea,” we said, “not unlike a concept car: it’s very cool, even if it might not be entirely practical.” The curve also means Samsung’s set can’t be wall mounted.

Manufacturers believe the curve enhances the viewing experience. Samsung says it provides “depth to the content displayed for a more life-like viewing experience” and delivers an “immersive panorama effect.” LG has said the curve is there to “remove the problem of screen-edge visual distortion and detail loss”.

Marketing ploy or a genuine viewing enhancement? Whatever your take, it's not just OLED screens that have caught the bug - we've now seen curved 4K LCD/LED TVs, too, like the Samsung UE55JS8500.

The same logic applies: it can make for a more immersive experience, and the TVs look great, but they're not ideal for multiple people watching at the same time as there is a smaller sweetspot for the best picture.

Curved phones have become a reality too, with the launch of the LG G FlexG Flex 2 and Galaxy S6 Edge. And it could make sense. Read our opinion piece on why curved phones could make more sense than curved TVs.


4K OLED? Bendable OLED?

Not content with the introduction of OLED as a standalone option, LG has introduced the first 4K OLED TV.

And if that wasn't enough from LG, a bendable OLED screen is very much in the pipeline for 2015 - offering what the Korean giant describes as the "ultimate solution" for those who perhaps either haven't decided or would like to be able to switch between a flat and a curved screen, depending on preference and content type.

We've already seen a 77in flexible OLED screen from LG in action at CES 2014 and we've been told that, when it does become available, it will more than likely be just beyond the reach of most modest budgets to begin with. 

MORE: LG predicts bright future for OLED TVs as plasma faces final curtain

New OLED TVs for 2015

Apart from LG and Samsung, is there anyone else eyeing up OLED for 2015? It would appear so, yes.

Chinese manufacturer Haier announced a new TV range at IFA 2014 in Berlin - and that range included a 55in Full HD OLED set. We'll be keeping our eye out to see if it'll be coming to the UK, with pricing and release date to follow in due course.

There could also be a new challenger, too. TCL has unveiled a new technology called Quantum Dot (above) and is planning to release a Ultra HD 4K set with that tech on board. According to TCL, a Quantum Dot screen is claimed to be just one-third the cost of a comparable OLED set. Will it make much of an impression? Time will no doubt tell.

MORE: OLED, 4K, 8K TV - the future of TV


LG 55EG960V

Tested at £3800 / Best price £3799

Want the ultimate TV available in 2015? This might just be it. The first 4K OLED to grace our test rooms and it didn't disappoint.

It's expensive but in terms of performance it does everything we hoped for: deep black levels, punchy colours and impressive detail. 

MORE: LG 55EG960V review / compare prices


LG 55EC930V

Tested at £2000

And LG has delivered the goods at the budget end, too. It's not 4K, a crucial difference, but if that's not an issue for you then you can enjoy OLED performance for under £2000.

If you want to see stunning pictures with your HD and even SD content, then this is a really compelling choice. 

MORE: LG 55EC930V review


MORE: Panasonic TX-65CZ952B hands-on review

MORE: 4K TV, Ultra HD: everything you need to know

MORE: Best TV to buy 2015


speculatrix's picture

remembering the first plasma tv's

I remember seeing the first plasma tv's one day when visiting Harrods.
I stood and gawped just like others gathered round it, at both the picture quality and the prices.
I think Oled will have a harder time to gain market share because existing high end LCD panels are quite good these days, and even UHD and 3D are struggling for acceptance

Elizabeth Annaheim's picture

Great article. For those who

Great article. For those who live outside US like me, you can access Netflix, Hulu and similar media stations on your LG Smart TV by using UnoTelly or similar tools.