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NEWS: It's official – Freesat is coming to the UK 'this spring'

Just had an intriguing press release from Firefly telling us they've been appointed as the official UK PR agency for Freesat. According to Firefly, the service will launch in the UK "this spring".

Freesat is a joint venture between the BBC and ITV intended to bring free HD programmes to UK homes without a subscription. Viewers will have to pay for a digital set-top box, satellite dish and installation, but that's all.

TV manufacturers such as Panasonic have already confirmed that some of their 2008 TVs will have built-in Freesat receivers, as we reported here.

Further announcements are expected shortly, so we'll bring them to you as soon as we know more.

Technorati Tags: Freesat, High-def TV, Panasonic Freeview TVs, Satellite HD

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.