Virgin Media signs exclusive partnership deal with Spotify


Virgin Media has signed an exclusive partnership deal with music streaming service Spotify.

The 'pioneering partnership' will see Spotify's catalogue of more than 13 million songs available to Virgin customers however they want, be it online, on the move through their mobiles or in the living room through their TVs.

Virgin says it will be the only digital entertainment provider in the UK to integrate Spotify into its TV offering through an app on its TiVo service, as well as providing a bundled solution for customers with Virgin mobile phones.

Due to launch in the next few months, Virgin will make Spotify available to new and existing customers through a range of special offers.

This will include both Spotify Unlimited, which gives unlimited, ad-free access to Spotify's music library on computers, and Spotify Premium for use on mobile devices.

Customers choosing Spotify through Virgin Media will also be offered exclusive features and content, as well as being eligible for special promotions.

Andreas Liffgarden, director of biusiness development at Spotify, says: "By teaming up with Virgin Media we are giving millions more people across the UK the chance to enjoy music at their fingertips... be that on their computer, mobile, and for the first time through their TV."

Existing Spotify users who are currently, or become, Virgin Media broadband customers will be able to keep their existing accounts and take advantage of bundled offers.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.